COMS104-21S2 (D) Semester Two 2021 (Distance)

Introduction to Strategic Communication

15 points

Details:
Start Date: Monday, 19 July 2021
End Date: Sunday, 14 November 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 August 2021
  • Without academic penalty (including no fee refund): Friday, 1 October 2021

Description

This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages.

Indicative Fees

Domestic fee $785.00

International fee $3,500.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences.

All COMS104 Occurrences

  • COMS104-21S2 (C) Semester Two 2021
  • COMS104-21S2 (D) Semester Two 2021 (Distance)