Communicating you care is as much about how you see yourself as it is your product or venture. Communication can all too easily default to polarising descriptions designed to create tension and division. Success or failure, collaboration or competition, us and or them. In a world jam-packed with comms strategy could the simple act of encouragement become a better way to share your message? We’ll explore encouragement through empathy, enthusiasm and enterprise.
John runs Telling Lives, a content and communication consultancy based here in Christchurch. With extensive experience as a producer and current affairs reporter, John helps organisations identify and create stories that need to be shared.