eco-labels workshop

What makes an eco-label a good label?

Eco-labels are widely used to invoke consumer demand for environmentally friendly goods. Many firms are using eco-labels to achieve economic goals by, for example, differentiating their products, mitigating regulatory scrutiny, and gaining access to lucrative green procurement practices. However, the number of new eco-label programs has grown rapidly – from a mere dozen worldwide in the 1990s to more than 460 programs today – with little quality control. For managers, choosing the appropriate label can be risky: a poorly designed label may confuse consumers, attract accusations of greenwashing, and/or ultimately prove to be a fruitless investment. In this workshop, we’ll strive to come up with recommendations consumers may embrace when making purchasing decisions related to eco-labelled products.

Michaela Balzarova

Michaela Balzarova

Michaela is an associate professor at the University of Canterbury. Her research examines the interface between business and the natural environment. It spans across a range of topics such as firm’s barriers to implementation of voluntary management schemes, studies into corporate social responsibility and business ethics. 

Research interests:

  • Business and Sustainability
  • Environmental policy and business strategy
  • Effectiveness of firm's voluntary schemes mitigating environmental impact
  • Eco-labeling programmes
  • Implementation of environmental management systems
  • Implementation of quality management standards
  • Corporate social responsibility - ISO 26000