Mona Soltani

Studying towards a Doctor of Philosophy
Understanding the Influence of Social Media Users on Crisis Diffusion: A Comparison of Scandals by Not-for-profit and For-profit Organisations

Country of origin: Iran
Mona Soltani

Mona Soltani is currently a PhD candidate in marketing at the University of Canterbury, Christchurch. She has completed her master’s in international marketing at Allameh Tabatabai University, Tehran, Iran. She was ranked the 1st among all students of International Marketing (2012-2014).

Mona has more than seven years of experience in carrying out marketing and research projects. She has done qualitative and quantitative researches on marketing strategies, customer behaviour, social media marketing, and crisis communication.

Her Ph.D. focuses on crisis management and communication on social media. Her current research seeks to understand how influential social media users can use their networks and influence to affect an organisation’s brand image when a company faces a scandal or negative reputational effect. Her thesis highlights how different organisations should design communication strategies in response to a crisis or scandal shared via social media.

Supervisors:

Primary Supervisor: Ekant Veer
Co-Supervisor: Herb de Vries

Research Interests

  • Social media marketing
  • Consumer behaviour
  • Crisis communication
  • Crisis management strategies
  • Qualitative research method
  • Quantitative research method
  • Network analysis

Working thesis title

Understanding the Influence of Social Media Users on Crisis Diffusion: A Comparison of Scandals by Not-for-profit and For-profit Organisations

Academic History

Bachelor of Commerce
Master of Science in International Marketing
Doctor of Philosophy (candidate) in Marketing