Liye (Julia) Yan

Studying towards a Doctor of Philosophy in Marketing
A multi-generational analysis of Chinese migrants and mainland Chinese’ attitudes toward food

Location: Level 2, Karl Popper Building
Mobile: 02108292926
Country of origin: China
Liye (Julia) Yan

Julia Yan has a background in English language teaching and she obtained her first master degree in Applied Linguistics and TESOL at University of Newcastle upon Tyne in the UK. She came to New Zealand in 2017 and received her second master degree in Tourism at University of Otago. She is currently in her first year of her PhD in Marketing at University of Canterbury. Her current research is on Chinese migrants and mainland Chinese’ attitudes toward food from a multi-generational perspective. She is an interpretivist by conducting qualitative researches.

Supervisors:

Primary Supervisor: Chris Chen
Co-Supervisor: Michael Hall
Additional Supervisor: Girish Prayag

Working thesis title

A multi-generational analysis of Chinese migrants and mainland Chinese’ attitudes toward food

Personal Interests

Singing, travelling and cooking