Product Management Bootcamp

Master the techniques of successful product management through the product lifecycle.

Product management is a key function that works across various stakeholders in an organisation, ensuring business priorities are met and customer value is delivered.

This two-day introductory course will help you navigate the complexity of building, delivering and growing a successful product. This is critical for organisational success, as more and more companies become product-led and competition forces innovation.

What will you gain?

You will learn how to:

transform problems into economic opportunities;
turn product users into advocates for your business;
build and manage effective product roadmaps;
effectively use data and metrics for product development; and
work with engineering to build the right thing to collaboratively take to market and make an impact.

You will leave with key tools of the trade like building personas, interview techniques, impact mapping, experimentation, and customer journeys.

Course structure

The course runs as a mix of academic topics, interactive discussion, and hands-on exercises. You are encouraged to bring along stories or concepts you want to work with on the day.

You will be provided with course materials and slides, printables as reminders of the key concept and new Product Management ‘superpowers’ you can apply right away.

Add Go To Market to this course for reduced fee – see below for details.

Course Facilitators

Ashley Bass

execed@canterbury.ac.nz

Tasneem Gould

execed@canterbury.ac.nz

Ashley Bass

Ashley Bass is a dynamic product and marketing professional who leads with passion, pragmatism, and a commitment to delivering customer and business value with a bit of fun and flair. She has deep experience across the product life cycle and has delivered on execution and strategy for a variety of software businesses in various stages of scale and growth over the last 15 years in the US and NZ.

Tasneem Gould

Tas has been privileged to work with some of NZ's best software companies including Xero, Orion Health, Deloitte, MYOB (x3) and SLI Systems. Tas is an experienced practitioner and trainer in Product-led software development, with deep skills in Customer Experience Design, Product Strategy, Release Planning and Agile Development. She is passionate about developing the capability in others to support them as they launch new products, expand into new markets and partnerships, develop delightful customer experiences and create a smooth, inclusive and impactful product operations structure.

"I joined the product management boot camp hoping it would help me to more effectively support our product team and ended up with not only this, but a much clearer understanding of the product development cycle and how I can better engage with it overall. There was a lot of content packed into a short time but it was interesting, practical and I’ve already implemented several of the resources in building our investment collateral."

– Henry Bersani, Founder, Workable