Intellectual Property Strategy Workshop

This one-day practical workshop will help demystify how to get the benefit from your IP – helping you understand the IP in your business so you can start developing a clear IP strategy. Although intellectual property protection is often seen as an expensive or complicated distraction to launching or running a business, failure to do so can lead to anything from lost revenue opportunities to liquidation of a business without realisation of its greatest assets.

What will you gain?

You will be helped to:

• identify the IP in your business;
• assess what other similar IP already exists in the market that may conflict with yours or add value to your ideas;
• ensure you own your IP; and
• create a strategy and IP asset list for maximising the value in your great ideas.

This is critical as, since the 1990s, the average value of intangible assets in businesses has gone from less than half of its value to more than 90 percent.

Course structure

This accessible and easily understandable one day workshop runs from 9am to 4pm, and will allow you to look in detail at your own business. You will use a work book outlining five key steps to understand the IP in your business, and to create your own IP asset list and strategy.

Course Facilitator

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