New Minor for UC Business School

26 September 2018

UC Business School has a new minor for 2019 in Tourism Management and Marketing* that explores one of New Zealand's largest export industries.

  • Shotover Jet
Girish Prayag photographed in the Shilling Club with coffee

Associate Professor Girish Prayag Associate Head of Department and lead in the new Tourism minor.

Our new minor in Tourism Management and Marketing explores critically the growth of the tourism industry locally and internationally alongside issues of sustainability. Impacts of tourism on a country’s economy, environment, culture, residents and on tourists themselves are explored in this minor.

However, this minor subject also focuses strongly on the development, management, and marketing of tourism, including issues of destination marketing and branding, impacts of tourism, Maori tourism, cultural and natural resources management and insights into marketing practices in the hospitality and events sector. Giving our students a unique background and skillset from graduates of other universities. 

UC Business School is the #1 ranked in the country for marketing and tourism research in Aotearoa New Zealand (the latest Tertiary Education Commission 2012 PBRF assessment) and has several award-winning expert staff.

Want to study it next year?

The minor is open to any who are doing the Bachelor of Commerce or Bachelor of Arts at UC. 

Required courses
first year:

Second Year and beyond:

Career opportunities

Graduates of Tourism Management and Marketing will have a strong background in tourism development, tourism marketing and management, making them ideal for managerial positions in tourism, events, and hospitality industries internationally. On a national level, Aotearoa New Zealand’s tourism industry is mostly composed of medium to small tourism businesses, so there is a growing need for graduates with managerial experience in tourism.

Their experience in Aotearoa New Zealand tourism, in particular, working alongside local iwi and mana whenua will be highly valued in our national industry, which is in need for managers with bicultural expertise to grow our national economy, identity, and smaller tourism enterprises.

For more information contact:

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888 
Email studybusiness@canterbury.ac.nz

For the complete course requirements, see the Regulations for the Bachelor of Commerce.
* Subject to Universities New Zealand CUAP approval, due December 2018

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