Marketing for a stronger community

06 November 2019

The UC Business School and the Marketing Association have teamed up for a new initiative that aims to provide collaborative pro bono advice to charities.

  • Marketing for Good - Aviva

    Local marketing professionals in discussion.

Ekant Veer 2019

Associate Professor Ekant Veer.

The UC Business School and the Marketing Association have teamed up for a new initiative that aims to provide collaborative pro bono advice to charities.

The first Marketing for Good event was held on Friday 1st November, bringing marketing professionals together in a half-day workshop to provide guidance to local charity Aviva, a provider of support and education services for families affected by abuse.

The session was facilitated by Dr Ekant Veer, who is Associate Professor in the UC Business School’s Department of Management, Marketing and Entrepreneurship.

His area of research is in social marketing and says that he became an academic to be able to research and teach in an area that could make a difference.

 “It’s a huge privilege to partner not just with the Marketing Association but to be able to convene a team of excellent people in the community to work together to support a local charity that does so much good.” says Associate Professor Veer.

“During the session we were able to put our combined knowledge, talents, experiences and passions together to support Aviva. It's a dream to facilitate such a discussion and help to find actionable solutions to help the charity going forward.”

Aviva has been providing support to the Christchurch community since 1973, originally operating as the Christchurch Women’s Refuge and changing its name and model in 2013 to include support services for all who are affected by abuse. Their goal is to expand their reach and to extend their support services for those who need it most in the community.

Head of School, Dr Paul Ballantine, says that being involved in this process is in harmony with the teaching and research at the UC Business School.

“The UC Business School is proud to be supporting Marketing for Good. We work with a wide range of organisations in Christchurch and beyond and the opportunity to bring together the Marketing Association and Aviva for this event really demonstrates our School’s vision - ‘In the business of making a difference’” Dr Ballantine says.

“Our students and researchers are eager to engage with real problems affecting real people in our communities, connections with organisations such as the Marketing Association and Aviva allow us to do this in a meaningful way.”

UC NEWS logo

New Trends in Technology Education Report published this week

SIGNAL ICT Graduate School, in conjunction with UC, LU, UoA, Ara and OU, launched research report "Horizons 2020, Trends in Technology Education" on ...

Scholarships open up world of possibilities for Canterbury graduates

Scholarships open up world of possibilities for Canterbury graduates

University of Canterbury (UC) graduate Maui Brennan is looking forward to eating pizza and gelato while studying economics in Milan, Italy next year ...