Qingqing Bi

LecturerQingqing Bi

Meremere 233
Internal Phone: 90294
Cultivating future entrepreneurs

Research Interests

Dr. Qingqing Bi’s current research focuses on entrepreneurial cognition and behaviour, especially the psychological and behavioural factors that influence entrepreneurs’ decision making and firm-level outcomes. Examples include the study of entrepreneurs’ cognitive biases on firms’ innovation capability and business performance (funded by National Research Foundation Singapore, 2015-2018); and the study of individuals’ cognitive style, growth mindset and discovery behaviours on their entrepreneurial intentions (funded by UC Summer Research Scholarship, November 2018 – February 2019).
Before joining the UC, Qingqing had a number of years’ work experience in the tech industry. She also actively engaged in the entrepreneurial community when working as a Postdoc Research Fellow in Nanyang Technological University, Singapore. Against this background, she has a genuine research interest in technology ventures and innovation management in start-up context.

Recent Publications

  • Bi Q. (2019) Cultivating loyal customers through online customer communities: A psychological contract perspective. Journal of Business Research 103: 34-44. http://dx.doi.org/10.1016/j.jbusres.2019.06.005.
  • Bi Q., Boh W. and Uy M.. (2018) Towards an integrative model of entrepreneurial risk: An information processing perspective. In Muhammad N; Schlichter J; Davidsson P (Eds).
  • Boh W., Bi Q. and Jen W.. (2018) Entrepreneurial creativity and innovation performance in SMEs and Startups: The mediating role of entrepreneurial alertness. In.
  • Bi Q., Boh W. and Christopoulos G.. (2017) Entrepreneurs’ Trust Propensity and Discovery Skills: Effects on Firm Partnerships and Innovation. In Academy of Management Proceedings 2017(1)https://journals.aom.org/doi/abs/10.5465/ambpp.2017.13290abstract: Academy of Management.
  • Bi Q., Boh W. and Christopoulos G.. (2017) Trust building, violation and recovery of entrepreneurs in SMEs and startup companies: A behavioral game-theoretic approach. In.