Qingqing Bi

LecturerQingqing Bi

Meremere 233
Internal Phone: 90294
Cultivating future entrepreneurs

Research Interests

Dr. Qingqing Bi’s current research focuses on entrepreneurial cognition and behaviour, especially the psychological and behavioural factors that influence entrepreneurs’ decision making and firm-level outcomes. Examples include the study of entrepreneurs’ cognitive biases on firms’ innovation capability and business performance (funded by National Research Foundation Singapore, 2015-2018); and the study of individuals’ cognitive style, growth mindset and discovery behaviours on their entrepreneurial intentions (funded by UC Summer Research Scholarship, November 2018 – February 2019).
Before joining the UC, Qingqing had a number of years’ work experience in the tech industry. She also actively engaged in the entrepreneurial community when working as a Postdoc Research Fellow in Nanyang Technological University, Singapore. Against this background, she has a genuine research interest in technology ventures and innovation management in start-up context.

Recent Publications

  • Bi Q., Collins J. and Ranabahu N. (2021) Entrepreneurial Dispositions, Time Horizons, and Context: Subtleties That Shape Entrepreneurial Intentions. Small Enterprises Research http://dx.doi.org/10.1080/13215906.2021.1929433.
  • Bi Q. (2019) Cultivating loyal customers through online customer communities: A psychological contract perspective. Journal of Business Research 103: 34-44. http://dx.doi.org/10.1016/j.jbusres.2019.06.005.
  • Fu Y., Wai Fong B., Qingqing B. and Bi Q. (2020) Performance Implications of Pursuing Innovations Based on Digital Technologies: Evidence from SMEs. In 1 http://dx.doi.org/10.5465/AMBPP.2020.19456abstract.
  • Bi Q., Boh W. and Uy M. (2018) Towards an integrative model of entrepreneurial risk: An information processing perspective. In Muhammad N; Schlichter J; Davidsson P (Eds).
  • Boh W., Bi Q. and Jen W. (2018) Entrepreneurial creativity and innovation performance in SMEs and Startups: The mediating role of entrepreneurial alertness. In.