Paul Ballantine

Head of SchoolPaul Ballantine

Meremere 202B
Internal Phone: 93738

Qualifications

Research Interests

Research interests include retailing, consumption behaviour (particularly the negative aspects of consumption), and social and ethical issues in marketing.

Recent Publications

  • Kemper JA. and Ballantine PW. (2020) Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption. Journal of Social Marketing 10(1): 38-53. http://dx.doi.org/10.1108/JSOCM-02-2019-0024.
  • Kemper JA., Ballantine PW. and Hall CM. (2020) Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production 271 http://dx.doi.org/10.1016/j.jclepro.2020.122568.
  • Kemper JA., Ballantine PW. and Hall CM. (2020) The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production 248 http://dx.doi.org/10.1016/j.jclepro.2019.119229.
  • Ozanne L., Ballantine P. and Mitchell T. (2020) Investigating the Methods and Effectiveness of Crisis Communication. Journal of Nonprofit and Public Sector Marketing http://dx.doi.org/10.1080/10495142.2020.1798856.
  • Arbouw P., Ballantine PW. and Ozanne LK. (2019) Sustainable brand image: An examination of ad-brand incongruence. Marketing Intelligence and Planning 37(5): 513-526. http://dx.doi.org/10.1108/MIP-08-2018-0307.