Lucie Ozanne

Associate ProfessorLucie Ozanne

Meremere 342
Internal Phone: 94073

Qualifications

Research Interests

Research interests include social marketing and corporate social responsibility.

Recent Publications

  • Arbouw P., Ballantine PW. and Ozanne LK. (2019) Sustainable brand image: An examination of ad-brand incongruence. Marketing Intelligence and Planning http://dx.doi.org/10.1108/MIP-08-2018-0307.
  • Ballantine P., Ozanne L. and Bayfield R. (2019) Why buy free? Exploring perceptions of bottled water consumption and Its environmental consequences. Sustainability 11(3) http://dx.doi.org/10.3390/su11030757.
  • Ballantine PW., Ozanne LK. and Bayfield R. (2019) Why buy free? Exploring perceptions of bottled water consumption and its environmental consequences. Sustainability (Switzerland) 11(3) http://dx.doi.org/10.3390/su11030757.
  • Ozanne LK., Ozanne JL. and Phipps M. (2018) Tactical Moments of Creative Destruction for Affordable Housing. Journal of Macromarketing 38(2): 139-153. http://dx.doi.org/10.1177/0276146717745644.
  • Prayag G. and Ozanne LK. (2018) A systematic review of peer-to-peer (P2P) accommodation sharing research from 2010 to 2016: progress and prospects from the multi-level perspective. Journal of Hospitality Marketing and Management 27(6): 649-678. http://dx.doi.org/10.1080/19368623.2018.1429977.