Girish Prayag

Associate ProfessorGirish Prayag

Associate Head of Department Management, Marketing and Entrepreneurship
Meremere 338
Internal Phone: 94082


Research Interests

The overarching focus of my research is consumption experiences in the services industry with a particular focus on the airline, tourism and hospitality industries. My past and current research themes include: consumption emotions, place/brand attachment, anthropomorphism, service design, destination marketing and tourism/event impacts

Recent Publications

  • Alrawadieh Z., Prayag G., Alrawadieh Z. and Alsalameen M. (2019) Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction. Service Industries Journal 39(7-8): 541-558.
  • Fieger P., Prayag G. and Bruwer J. (2019) ‘Pull’ motivation: an activity-based typology of international visitors to New Zealand. Current Issues in Tourism 22(2): 173-196.
  • Jordan EJ., Spencer DM. and Prayag G. (2019) Tourism impacts, emotions and stress. Annals of Tourism Research 75: 213-226.
  • Khoo-Lattimore C., Prayag G. and Disegna M. (2019) Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data. Journal of Travel Research 58(5): 774-792.
  • Muskat B., Hörtnagl T., Prayag G. and Wagner S. (2019) Perceived quality, authenticity, and price in tourists’ dining experiences: Testing competing models of satisfaction and behavioral intentions. Journal of Vacation Marketing