Girish Prayag

ProfessorGirish Prayag

Associate Head of Department Management, Marketing and Entrepreneurship
Meremere 338
Internal Phone: 94082

Qualifications

Research Interests

The overarching focus of my research is consumption experiences in the services industry with a particular focus on the airline, tourism and hospitality industries. My past and current research themes include: consumption emotions, place/brand attachment, anthropomorphism, service design, destination marketing and tourism/event impacts

Recent Publications