Ann-Marie Kennedy

Senior Lecturer in Management Strategy and International BusinessAnn-Marie Kennedy

Meremere 335
Internal Phone: 94602

Qualifications

Research Interests

My research interests include macromarketing, social marketing, ethics and sustainability. I often use retail and especially fast fashion as the context for my research. My most recent research focuses on macro-social marketing, social marketing ethics, and also on authentic sustainability as a business strategy.

Recent Publications