Marketing in New Zealand (3rd Edition)

Marketing in NZ

Alyse Boaz

ISBN: 978-0582547797

Marketing in New Zealand covers the basic principles of marketing in a clear, concise and user-friendly style. It includes chapter summaries, questions on material covered, 14 case studies of New Zealand business for-profit and not-or profit organisations with tasks relating to these, a glossary of terms and a further reading section.