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Tin Trung Nguyen

tintrung.nguyen@pg.canterbury.ac.nz

Disassembling the antecedents and consequences of user-generated video viewership

19 February 2024
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 Studying towards a PhD in Marketing

Location: Level 3, Karl Popper

Country of Origin: Vietnam

 

Tin Trung Nguyen is pursuing his PhD in Marketing at the University of Canterbury, New Zealand. He received his Master’s Degree in Business Administration from Feng Chia University, Taiwan. He is an Honorary Member of the Phi Tau Phi Scholastic Honor Society of the R.O.C. He is passionate about exploring how technology applications enhance human development and well-being.

 

Supervisors: 

Ekant Veer, Paul Ballantine

 

Working thesis title

Disassembling the antecedents and consequences of user-generated video viewership

 

Publications

  • Nguyen, T. T., & Veer, E. (2024). Why people watch user-generated videos? A systematic review and meta-analysis. International Journal of Human-Computer Studies, 103144.

 

Selectived conference proceedings

  • Nguyen T. T., & Veer. E. (2023). A meta-analysis of user-generated video viewership. The Australian and New Zealand Marketing Academy (ANZMAC) 2023 Conference, University of Otago, Dunedine, New Zealand.
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