Aim of your home page
Your home page needs to be easy to scan and a pleasure to read. The more text and items you add the longer the page, the messier it looks and readers are overwhelmed.
Your site should be orderly and inviting to use. Readers need to know your site is relevant and up to date. Can they easily scan news and features and tell at glance when items were added?
Your home page gives readers a clear message about your site. If it is effective and efficient they are more likely to trust the content, use other pages in the site and enjoy the experience.
Length of your home page
The most effective length requires no scrolling to see the whole home page.
Ask someone else:
- Can they easily scan your home page?
- Where is there eye first drawn to on the page?
- Do they think it is relevant and up to date?