UC Spark

Associate Professor Kevin Voges

Management, Marketing, and Entrepreneurship

Fields of Research

  • Data analysis
  • Market research and modelling

Researcher Summary

Research interests include applications of computational intelligence techniques to marketing specifically and business in general, including data mining techniques (such as evolutionary algorithms, rough sets theory, and neural networks), and the use of computational science techniques (such as agent-based social simulation), to model aspects of market behaviour.

Subject Area: Disciplines

Affiliations

Publications


  • Love, A., Voges, K.E. and Pope, N.K.Ll. (2012) Brand Personality of Products Placed in Television Programs: The Effect of Involvement with the Product and the Program. Research Journal of Social Science and Management 2(4): 43-48. (Journal Article)
  • Child, N., Fink, J., Jones, S., Voges, K., Vivian, M. and Barber, P.A. (2012) New Zealand National Acute Stroke Services Audit: Acute stroke care delivery in New Zealand. New Zealand Medical Journal 125(1358): 44-51. http://journal.nzma.org.nz/journal/125-1358/5268/. (Journal Article)
  • Voges, K. and Pope, N.K.Ll. (2012) Rough Clustering Using an Evolutionary Algorithm. Maui, HI, USA: 45th Hawaii International Conference on System Sciences, 4-7 Jan 2012. In Proceedings of HICSS: 1138-1145. http://dx.doi.org/10.1109/HICSS.2012.510. (Conference Contribution - Paper in published proceedings)
  • Lim, A., Voges, K. and Billinghurst, M. (2012) The effectiveness of different levels of visual vividness in delivering information to mobile phone users. Honolulu, HI, USA: IEEE First International Conference on Mobile Services (MS), 24-29 Jun 2012. 105-111. http://dx.doi.org/10.1109/MobServ.2012.20. (Conference Contribution - Paper in published proceedings)
  • Takida, R., Ito, T., Matsuno, S., Voges, K., Ishida, Y. and Sakamoto, M. (2011) An Analysis of Firm's Capacity in Mazda's Keiretsu. Beppu, Japan: 2011 Sixteenth International Symposium on Artificial Life and Robotics (AROB 16th 2011), 27-29 Jan 2011. (Conference Contribution - Full conference paper)
  • Child, N., Barber, P.A., Fink, J., Jones, S., Voges, K. and Vivian, M. (2011) New Zealand National Acute Stroke Services Audit 2009: Organisation of acute stroke services in New Zealand. New Zealand Medical Journal 124(1340): 13-20. http://www.nzma.org.nz/journal/124-1340/4810/. (Journal Article)
  • Bloxsome, E.L., Voges, K.E. and Pope, N.K.L. (2011) Sport Sponsorship: Appeal and Risks. Research Journal of Social Science and Management 1(8): 133-145. (Journal Article)
  • Voges, K.E. and Cavana, R.Y. (Ed.) (2011) The Future of Work and Organisations: Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference. Wellington: Australian and New Zealand Academy of Management. 53pp. (Edited Book)
  • Huang, M. and Voges, K. E. (2011) The propensity to purchase private brands by Chinese consumers. International Review of Business Research Papers 7(2): 1-10. (Journal Article)
  • Kuppelwieser, V.G., Finsterwalder, J., Kenning, M. and Voges, K.E. (2010) A framework for customer and employee empowerment in solution selling: Some research directions. Melbourne, Australia: 13th International Business Research Conference, 22-24 Nov 2010. (Conference Contribution - Paper in published proceedings)
  • Pulakanam, V. and Voges, K.E. (2010) Adoption of Six Sigma By Organizations: What Has Empirical Research Discovered? Honolulu, HI, USA: Annual Hawaii International Business Research Conference, 27-29 Sep 2010. (Conference Contribution - Paper in published proceedings)
  • Huang, M. and Voges, K.E. (2010) Factors in the propensity to purchase private brands by Chinese consumers. Melbourne, Australia: 13th International Business Research Conference, 22-24 Nov 2010. (Conference Contribution - Full conference paper)
  • Voges, K.E. and Pulakanam, V. (2010) Factors influencing Internet adoption by small and medium size retail enterprises in New Zealand. Honolulu, HI, USA: Annual Hawaii International Business Research Conference, 27-29 Sep 2010. (Conference Contribution - Paper in published proceedings)
  • Renton, M., Fortin, D. and Voges, K. (2010) Influencing Consumer Perceptions of a Social Issue: An Experiment on the Effects of Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified Foods. Portland, OR, USA: 2010 Academy of Marketing Science (AMS) Annual Conference, 26-29 May 2010. In Proceedings 266. (Conference Contribution - Paper in published proceedings)
  • Ng, P.Y., Voges, K.E. and Goi, C.L. (2010) The importance of mobile phone applications to young consumers: An exploratory study in Malaysia. University of Canterbury, Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC2010), 29 Nov-1 Dec 2010. (Conference Contribution - Full conference paper)
  • Voges, K.E. and Pope, N.K.L. (2009) Analysing destination image data using rough clustering. Melbourne, Australia: 2009 ANZMAC Annual Conference, 30 Nov-2 Dec 2009. (Conference Contribution - Full conference paper)
  • Voges, K.E. (2009) Cluster Analysis Using Rough Clustering and k-Means Clustering. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology (2nd ed.): 435-438. Hershey, PA: Information Science Reference. (Chapter in Book)
  • Pope, N., Voges, K.E. and Brown, M. (2009) Winning ways: Immediate and Long-Term Effects of Sponsorship on Perceptions of Brand Quality and Corporate Image. Journal of Advertising 38(2): 5-20. (Journal Article)
  • Takaoka, T., Pope, N.K.L. and Voges, K.E. (2008) Algorithms for Data Mining. In J. Wang (Ed.), Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications. Volume 3.: 1301-1319. Hershey: Information Science Reference. (Chapter in Book)
  • Takaoka, T., Pope, N.K.Ll. and Voges, K.E. (2008) Algorithms for Data Mining. In J. Wang (Ed.), Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications: 1301-1319. Hershey: IGI Global. (Chapter in Book)
  • Lu, S.Q., Ito, T. and Voges, K. (2008) An analysis of long memory in the SSE's component index. Journal of Economics, Banking and Finance 2(1): 1-13. (Journal Article)
  • Lu, S.Q., Ito, T. and Voges, K. (2008) An Analysis of Long Memory in the SSE's Component Index. Marrakech, Morocco: 9th IBIMA Conference: Information Management in Modern Organizations, 4-6 Jan 2008. (Conference Contribution - Full conference paper)
  • Voges, K.E. and Gunaratne, K.A. (2008) Designing Targeted Support to High Growth Entrepreneurial Small Businesses. Sydney, Australia: Australian & New Zealand Marketing Academy Conference 2008 (ANZMAC 2008), 1-3 Dec 2008. (Conference Contribution - Full conference paper)
  • Voges, K. and de Vries, H.P. (2008) Editorial. International Journal of Entrepreneurship and Small Business 6(2): 189-191. (Journal Article)
  • Voges, K.E. and de Vries, H.P. (Ed.) (2008) International Journal of Entrepreneurship and Small Business, 6(2). Special Issue: Marketing in Small- and Medium-Sized Enterprises. Geneva: Inderscience Publishers. 126pp. (Edited Book)
  • de Vries, H. and Voges, K. (2008) The study of factors influencing immigrant entrepreneurship: A discussion of methodology and outcomes. Halifax, Canada: 2008 International Council of Small Business World Conference, 22-25 Jun 2008. (Conference Contribution - Full conference paper)
  • Voges, K. and Peffers, R. (2007) Christchurch city litter reduction. In Services Marketing: 410-414. Milton: John Wiley and Sons. Case Study. (Other)
  • Assael, H., Pope, N.K., Voges, K.E. and Brennan, L. (2007) Consumer behaviour. (1st Asia-Pacific ed.). Brisbane: John Wiley and Sons Australia, Ltd. (Authored Book)
  • Voges, K.E. and Duarte Romero, M.F. (2007) Enterprise systems: Innovation, development, and advantages. In M.M. Cunha, B.C. Cortes and G.D. Putnik (Ed.), Adaptive Technologies and Business Integration: Social, Managerial and Organizational Dimensions: 82-102. Hershey: Idea Group Reference. (Chapter in Book)
  • Kuhn, K-A.L., Pope, N.K.Ll. and Voges, K.E. (2007) Exploring Product Placement in Video Games: An Investigation of Recall Effects. University of Otago, Dunedin, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 Dec 2007. 8pp. (Conference Contribution - Full conference paper)
  • Voges, K. and Peffers, R. (2007) Home & Family. In Services Marketing 415-420: 415-420. Milton: John Wiley and Sons. Case Study. (Other)
  • Kimura, H., Ito, T., Voges, K., Passerini, K., Sakamoto, M. and Kataoka, M. (2007) Influence analysis in the keiretsu of Mazda. Vancouver, Canada: 18th Annual Information Resources Management Association Conference (IRMA2007), 19-23 May 2007. In Managing Worldwide Operations and Communications with Information Technology 892-897. (Conference Contribution - Paper in published proceedings)
  • Pope, N. K. Ll., Voges, K.E., Kuhn, K-A.L. and Bloxsome, E.L. (2007) Pornography and Erotica: Definitions and Prevalence. Griffith University, Brisbane, Australia: 2007 International Nonprofit and Social Marketing Conference, 27-28 Sep 2007. 9pp. (Conference Contribution - Full conference paper)
  • Peffers, R. and Voges, K. (2007) Screwcaps - diffusion of a new innovation. In Services Marketing: 400-405. Milton: John Wiley and Sons. Case Study. (Other)
  • Bloxsome, E., Kuhn, K-A., Pope, N.K. and Voges, K. (2007) The Pornography and Erotica Industries: Lack of Research and Need for a Research Agenda. Griffith University, Brisbane, Australia: 2007 International Nonprofit and Social Marketing Conference, 27-28 Sep 2007. 10pp. (Conference Contribution - Full conference paper)
  • Takaoka, T., Pope, N.K.L. and Voges, K.E. (2006) Algorithms for Data Mining. In K.E. Voges and N.K.L. Pope (Ed.), Business Applications and Computational Intelligence: 291-314. Hershey: Idea Group Publishing. (Chapter in Book)
  • Renton, M., Fortin, D. and Voges, K. (2006) An Experiment on the Effects of Message Factors with Advertising for Genetically Modified Foods. Queensland University of Technology, Brisbane, Australia: 2006 Australian and New Zealand Marketing Academy Conference (ANZMAC), 4-6 Dec 2006. In ANZMAC 2006 Proceedings http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/document. (Conference Contribution - Paper in published proceedings)
  • Pope, N.K.L. and Voges, K.E. (2006) Ankle Bones, Rogues and Sexual Freedom for Women: Computational Intelligence in Historical Context. In K.E. Voges and N.K.L. Pope (Ed.), Business Applications and Computational Intelligence: 461-468. Hershey: Idea Group Publishing. http://dx.doi.org/10.4018/978-1-59140-702-7.ch022. (Chapter in Book)
  • Voges, K.E. and Pope, N.K.Ll. (Ed.) (2006) Business Applications and Computational Intelligence. Hershey: Idea Group Publishing. 481pp. (Edited Book)
  • Voges, K.E. and Pope, N.K.L. (2006) Computational Intelligence Applications in Business: A Cross-Section of the Field. In K.E. Voges and N.K.L. Pope (Ed.), Business Applications and Computational Intelligence: 1-18. Hershey: Idea Group Publishing. http://dx.doi.org/10.4018/978-1-59140-702-7.ch001. (Chapter in Book)
  • Voges, K.E. and Pope, N.K.L. (2006) Computational Marketing Approaches to Dynamic Market Modelling using an Agent-Based Methodology. Queenstown, New Zealand: 31st Annual Macromarketing Seminar, 5-8 Jun 2006. 143-154. (Conference Contribution - Full conference paper)
  • Voges, K.E. (2006) Rough Clustering of Destination Image Data Using an Evolutionary Algorithm. Journal of Travel and Tourism Marketing 21(4): 121-137. http://dx.doi.org/10.1300/J073v21n04_09. (Journal Article)
  • Voges, K. E. (2005) Cluster Analysis Using Rough Clustering and K-Means Clustering. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology (Second ed.): 435-438. Hershey, PA: Idea Group Reference. (Chapter in Book)
  • Voges, K. (2005) Research techniques derived from rough sets theory: Rough classification and rough clustering. Université Paris-Dauphine, Paris, France: 4th European Conference on Research Methodology for Business and Management Studies (ECRM2005), 21-22 Apr 2005. http://www.academic-conferences.org/ecrm/ecrm2005/ecrm2005-home.htm. (Conference Contribution - Full conference paper)
  • Gyan, B., Voges, K. and Pope, N. (2004) Artificial Neural Networks in Marketing from 1999 to 2003: A Region of Origin and Topic Area Analysis. Wellington, New Zealand: 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC), 29 Nov-1 Dec 2004. (Conference Contribution - Full conference paper)
  • Pope, N., Voges, K., Brown, M. and Forrest, E. (2004) Consumer Attitudes Towards Genetically Modified Foods: Development of a Multidimensional Scale. Wellington, New Zealand: 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC), 29 Nov-1 Dec 2004. (Conference Contribution - Full conference paper)
  • Pope, N.K.L., Voges, K.E. and Brown, M.R. (2004) Consumer response to bushfood stimulus under taste test conditions. Gloucestershire, UK: Academy of Marketing Conference (AM2004): Virtue in Marketing, 6-9 Jul 2004. www.academyofmarketing.info. (Conference Contribution - Full conference paper)
  • Voges, K. and Pope, N. (2004) Generating Compact Rough Cluster Descriptions Using an Evolutionary Algorithm. Seattle, WA, USA: Genetic and Evolutionary Computation Conference (GECCO-2004), 26-30 Jun 2004. In Proceedings, Part II 1332–1333. http://www-illigal.ge.uiuc.edu:8080/gecco-2004/. (Conference Contribution - Paper in published proceedings)
  • Pope, N.K.L., Voges, K.E. and Brown, M.R. (2004) The Effect of Provocation in the Form of Mild Erotica on Attitude to the Ad and Corporate Image: Differences Between Cause-Related and Product-Based Advertising. Journal of Advertising 33(1): 69-82. (Journal Article)
  • Voges, K., Pope, N. and Brown, M. (2003) A Rough Cluster Analysis of Shopping Orientation Data. Adelaide, Australia: 2003 Australian and New Zealand Marketing Academy Conference (ANZMAC), 1-3 Dec 2003. In ANZMAC 2003 Conference Proceedings 1625-1631. (Conference Contribution - Paper in published proceedings)
  • Brown, M.R., Pope, N.K.L. and Voges, K.E. (2003) An Examination of the Effect of Sponsorship Stimuli on Consumer Perceptions of Concrete and Abstract Brand Attributes. Adelaide, Australia: 2003 Australian and New Zealand Marketing Academy Conference (ANZMAC), 1-3 Dec 2003. In ANZMAC 2003 Conference Proceedings 229-236. (Conference Contribution - Paper in published proceedings)
  • Brown, M., Pope, N. and Voges, K. (2003) Buying or browsing?: An exploration of shopping orientations and online purchase intention. European Journal of Marketing 37(11/12): 1666-1684. (Journal Article)
  • Voges, K.E., Pope, N.K.L. and Brown, M.R. (2002) Cluster Analysis of Marketing Data Examining On-line Shopping Orientation: A Comparison of k-means and Rough Clustering Approaches. In R.A. Sarker, H.A. Abbass and C.S. Newton (Ed.), Heuristics and Optimization for Knowledge Discovery: 208-225. Hershey, PA: Idea Group Publishing. http://www.worldcatlibraries.org/wcpa/top3mset/41a00c90f9a08550a19afeb4da09e526.html. (Chapter in Book)
  • Voges, K.E. and Pope, N.K.L. (2001) Computational Marketing using an AppleSeed cluster. Townsville, Australia: Apple University Consortium Academic and Developer Conference 2001 - e-Xplore 2001: A Face-to-Face Odyssey, 23-26 Sep 2001. In Proceedings of the Apple University Consortium Conference 25 11 pp. http://auc.uow.edu.au/conf/conf01/downloads/AUC2001_Proceedings.pdf. (Conference Contribution - Paper in published proceedings)
  • Brown, M.R., Pope, N.K.L. and Voges, K.E. (2001) Shopping orientation, gender, product type, prior purchase and intention to purchase via the Internet. Cancun, Mexico: Applied Business Research Conference, 14-21 Mar 2001. (Conference Contribution - Full conference paper)
  • Voges, K.E. and Pope, N.K.L. (2000) An Overview of Data Mining Techniques from an Adaptive Systems Perspective. Gold Coast, Queensland, Australia: 2000 Australian and New Zealand Marketing Academy Conference (ANZMAC) - Visionary Marketing for the 21st Century: Facing the Challenge, 28 Nov-1 Dec 2000. In Proceedings of ANZMAC 2000 1323-1329. http://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/papers/tuv/Voges1.PDF. (Conference Contribution - Paper in published proceedings)
  • Pope, N.K.L. and Voges, K.E. (2000) The Impact of Sport Sponsorship Activities Corporate Image and Prior Use on Consumer Purchase Intention. Sport Marketing Quarterly 9(2): 96-102. (Journal Article)
  • Pope, N.K.L. and Voges, K.E. (1999) Sponsorship and image: A replication and extension.. Journal of Marketing Communications 5(1): 17-28. (Journal Article)
  • Voges,K. (1998) Adaptive systems techniques in marketing research.. Groningen, The Netherlands: Customer-based Marketing Conference, September 1998. (Conference Contribution - Other)
  • Pope, N.K.L. and Voges, K.E. (1997) An exploration of sponsorship awareness by product category and message location in televised sporting events.. Cyber-Journal of Sport Marketing 1(1): 16-27. (Journal Article)
  • Voges,K. (1997) Using evolutionary algorithm techniques for the analysis of data in marketing.. Cyber-Journal of Sport Marketing 1(2): 66-82. (Journal Article)