UC Spark

Associate Professor David Fortin

Management

Fields of Research

  • Advertising research
  • Experimental methodology
  • Interactive marketing
  • Web consumer research

Researcher Summary

Research interests include interactive marketing and e-commerce, consumer research on the web, advertising effectiveness, research methodology, genetically modified foods, social marketing and attitude change and formation.

Subject Area: Disciplines

Key Methodologies

  • Analysis of variance
  • Experimental designs
  • SPSS data analysis
  • Structural modelling
  • Web data collection

Affiliations

Publications


  • Fortin, D., Grimwood, S. and Finsterwalder, J. (2011) An Empirical Investigation into the Combined Effect of Sequence and Multiple-Media Exposure on Audience Attitudes. Perth, Australia: Australian and New Zealand Marketing Academy Conference (ANZMAC), 28-30 Nov 2011. (Conference Contribution - Paper in published proceedings)
  • Fortin, D. (2011) Catastrophic Disaster Recovery in Tertiary Teaching: Using Online Learning Systems and New Media Communication to Retain Student Involvement in Disruptive Settings. Boston, MA, USA: Direct/Interactive Marketing Research Summit, 1-2 Oct 2011. (Conference Contribution - Paper in published proceedings)
  • Fortin, D. and Uncles, M. (Ed.) (2011) Journal of Consumer Marketing Volume 28 issue 7. Special Issue: The first decade: emerging issues of the twenty-first century in consumer marketing. Bradford: MCB University Press. 472-549. http://www.emeraldinsight.com/journals.htm?issn=0736-3761. (Edited Book)
  • Fortin, D. and Uncles, M. (2011) The first decade: emerging issues of the twenty-first century in consumer marketing. Journal of Consumer Marketing 28(7): 472-475. http://dx.doi.org/10.1108/07363761111194767. (Journal Article)
  • Renton, M., Fortin, D. and Voges, K. (2010) Influencing Consumer Perceptions of a Social Issue: An Experiment on the Effects of Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified Foods. Portland, OR, USA: 2010 Academy of Marketing Science (AMS) Annual Conference, 26-29 May 2010. In Proceedings 266. (Conference Contribution - Paper in published proceedings)
  • Abdul-Razzaq, S., Ozanne, L. and Fortin, D. (2009) Cutting Through the Clutter? A Field Experiment Measuring Behavioural Responses to an Ambient Form of Advertising. Melbourne, Australia: 2009 ANZMAC Annual Conference, 30 Nov-2 Dec 2009. http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-372.pdf. (Conference Contribution - Paper in published proceedings)
  • Brown, J., Fortin, D.R. and Rhodes, P. (2009) The Effects of Contextual Cues on Online Auction Outcomes: A Quasi-experimental Approach. International Journal of Internet Marketing and Advertising 5(4): 287-308. http://dx.doi.org/10.1504/IJIMA.2009.027812. (Journal Article)
  • Ballantine, P. and Fortin, D. (2009) The Effects of Interactivity and Product Information on Consumers' Emotional Responses to an Online Retail Setting. International Journal of Internet Marketing and Advertising 5(4): 260-271. http://dx.doi.org/10.1504/IJIMA.2009.027810. (Journal Article)
  • Renton, M., Fortin, D. and Voges, K. (2006) An Experiment on the Effects of Message Factors with Advertising for Genetically Modified Foods. Queensland University of Technology, Brisbane, Australia: 2006 Australian and New Zealand Marketing Academy Conference (ANZMAC), 4-6 Dec 2006. In ANZMAC 2006 Proceedings http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/document. (Conference Contribution - Paper in published proceedings)
  • Kang, H., Hahn, M., Fortin, D.R., Hyun, Y.J. and Eom, Y. (2006) Effects of perceived behavioral control on the consumer usage intention of e-coupons. Psychology & Marketing 23(10): 841-864. http://dx.doi.org/10.1002/mar.20136. (Journal Article)
  • Brown, J.C., Rhodes, P. and Fortin, D.R. (2006) Measuring the Influence of Involvement and Other Contextual Variables on Interest and Selling Price in Online Auctions. Sydney, Australia: Association for Consumer Research ACR-Asia Pacific 2006, 15-17 Jun 2006. http://www.acrasia.org/conference/conference_info.aspx for abstract. (Conference Contribution - Oral presentation)
  • Maneesoonthorn, C. and Fortin, D.R. (2006) New Zealand: M-Commerce Beyond the Basics, Adopting Value-Added Services. In N. Dholakia, M. Rask and R.R. Dholakia (Ed.), M-commerce: Global Experiences and Perspectives: 177-196. Hershey: Idea Group Publishing. (Chapter in Book)
  • Maneesoonthorn, C. and Fortin, D. (2006) Texting Behaviour and Attitudes Toward Permission Mobile Advertising: An Empirical Study of Mobile Users' Acceptance of SMS for Marketing Purposes. International Journal of Mobile Marketing 1(1): 66-72. (Journal Article)
  • Walley, M. and Fortin, D. (2005) Behavioral outcomes from online auctions: Reserve price, reserve disclosure, and initial bidding influences in the decision process. Journal of Business Research 58(10): 1409-1418. http://dx.doi.org/10.1016/j.jbusres.2003.10.014. (Journal Article)
  • Fortin, D. and Clark, S. (2005) Does brand personality extend to retail shopping environments? An empirical experiment using D'Astous store personality scale in a Web-based CD music shop. Dubrovnik, Croatia: Consumer Personality and Research Methods 2005 Conference, 20-24 Sep 2005. http://www.cpr2005.info/abstracts/html/Fortin.htm. (Conference Contribution - Oral presentation)
  • Fortin, D.R. and Dholakia, R.R. (2005) Interactivity and Vividness Effects on Social Presence and Involvement with a web-based Advertisement. Journal of Business Research 58(3): 387-396. http://dx.doi.org/10.1016/S0148-2963(03)00106-1. (Journal Article)
  • Fortin, D. (2005) Pacific Rim Focus Case (Chapter 11) : Bread Retailer Finds Clever Way to Get Customers Back in the Shop via Direct Mail Effort. In W. Chitty, N. Barker and T.A. Shimp (Ed.), Integrated Marketing Communications: 339. Melbourne: Thomson. (Chapter in Book)
  • Fortin, D. (2005) Pacific Rim Focus Case (Chapter 2): Using "Buzz" to Market Vodka from New Zealand against the Big Brands. In W. Chitty, N. Barker and T.A. Shimp (Ed.), Integrated Marketing Communications: 37. Melbourne: Thomson. (Chapter in Book)
  • Fortin, D. (2005) Pacific Rim Focus Case (Chapter 6): Foreign Language TV Campaigns Give Real Boost to Global Brands in Australasia. In W. Chitty, N. Barker and T.A. Shimp (Ed.), Integrated Marketing Communications: 170. Melbourne: Thomson. (Chapter in Book)
  • Fortin, D. (2005) Pacific Rim Focus Case (Chapter 9): Battle of the Beer Brands in NZ is being fought on a Billboard Near You. In W. Chitty, N. Barker and T.A. Shimp (Ed.), Integrated Marketing Communications: 261. Melbourne: Thomson. (Chapter in Book)
  • Drain, Q. and Fortin, D. (2004) Age-related Differences in Children’s Responses to Television Advertising: Central vs Peripheral Routes to Persuasion. Hawaii, USA: Annual 2004 American Psychological Association (APA) Conference, 28 Jul - 1 Aug 2004. (Oral Presentation)
  • Maneesoonthorn, C. and Fortin, D. (2004) An Exploration of Texting Behaviour and Attitudes toward Permission-based Mobile Advertising in New Zealand. Wellington, New Zealand: 2004 Australia New Zealand Marketing Academy Conference, 28 Nov-1 Dec 2004. In ANZMAC 2004 Proceedings (Conference Contribution - Paper in published proceedings)
  • Clark, S. and Fortin, D. (2004) Investigating the Impact of Online Storefront Atmospherics on Perceived Store Personality. Wellington, New Zealand: 2004 Australia New Zealand Marketing Academy Conference, 29 Nov-1 Dec 2004. In ANZMAC 2004 Proceedings http://www.vuw.ac.nz/anzmac/. (Conference Contribution - Paper in published proceedings)
  • Walley, M. and Fortin, D. (2003) An Empirical Observation of Behavioral Outcomes in Online Auctions: The Effect of Reserve Price, Reserve Disclosure and Initial Bidding as External Cues in the Buying Decision Process. Lalonde-les-Maures, France: 30th International Research Seminar in Marketing, 11-13 Jun 2003. In Proceedings of the 30th International Research Seminar in Marketing 455-476. (Conference Contribution - Paper in published proceedings)
  • Fortin, D. and Renton, M. (2003) Consumer acceptance of genetically modified foods in New Zealand. British Food Journal 105(1): 42-58. (Journal Article)
  • Chandon, J.L., Chtourou, S. and Fortin, D.R. (2003) Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research 43(2): 217-229. http://dx.doi.org/10.1017/S0021849903030228. (Journal Article)
  • Ballantine, P. and Fortin, D. (2003) Examining the Role of Interface Design Effects on Consumer Satisfaction in an Online Retail Setting. Adelaide, Australia: 2003 Australia New Zealand Marketing Academy Conference, Dec 2003. In ANZMAC 2003 Proceedings 1700-1707. (Conference Contribution - Paper in published proceedings)
  • Renton, M. and Fortin, D. (2003) Taming Frankenstein?: Investigating Consumer Perceptions of the Advertising of Genetically Modified Food. Presentation of a Conceptual Framework and Qualitative Research Methodologies. Adelaide, Australia: 2003 Australia New Zealand Marketing Academy Conference (ANZMAC), Dec 2003. In ANZMAC 2003 Proceedings 347-354. (Conference Contribution - Paper in published proceedings)
  • Dholakia, R.R. and Fortin, D.R. (2002) Advertising on the Net: What Works and Why. In Dholakia, N., Fritz, W., Dholakia, R. R., Mundorf, M. (Ed.), Global E-Commerce and Online Marketing: Watching the Evolution (First ed.): 155-169. Westport CT: Quorum Books. (Chapter in Book)
  • Maneesoonthorn, C. and Fortin, D.R. (2002) An experimental examination of the effects of price comparison, product recommendation and price levels on consumer perceptions of an online storefront. Melbourne, Australia: 2002 Australia New Zealand Marketing Academy Conference, 2-4 Dec 2002. In ANZMAC 2002 Proceedings 1831-1839. (Conference Contribution - Paper in published proceedings)
  • Vigneron, F. and Fortin, D.R. (2002) Consumers need for luxury : scale development and cross-national evaluation of brand luxury perceptions (published online). Hawaii: 2002 Hawaii International Conference on Business, June 2002. In Proceedings of the 2002 Hawaii International Conference on Business http://www.hcbusiness.org/BusProcd/Franck%20Vigneron.pdf. (Conference Contribution - Paper in published proceedings)
  • Renton, M. and Fortin, D.R. (2002) Taming Frankenstein: an experimental investigation into the effects of additional product benefits on consumer acceptance of GM products. Florida: 2002 Academy of Marketing Science Conference (ANZMAC), May 2002. In ANZMAC 2002 Proceedings 227-228. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. and Ballantine, P.W. (2002) What You See is What You Get: Current Issues on Web Interface and Design. Fort Myers, Florida: Academy of Marketing Science Conference, May 2002. (Conference Contribution - Paper in published proceedings)
  • Zhao, M., Dholakia, R.R., Dholakia, N. and Fortin, D.R. (2001) Interactivity and revisits to web sites: a theoretical framework. Scottsdale, AZ, USA: 2001 AMA Winter Educators Conference, Feb 2001. In Proceedings of the 2001 AMA Winter Educators Conference 12 108-115. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. (2001) Interfacing with the web : integrating models of behaviour into a hyperspace paradigm. International Journal of Entrepreneurship and Innovation Management 1(3/4): 463-473. http://dx.doi.org/10.1504/IJEIM.2001.000468. (Journal Article)
  • Fortin, David R. and Steenfeldt, Sven. (2001) Point. Click. Shop. Woolworths Online Shopping. In P. Quester, R. McGuiggan, J. McCarthy and W. Perreault (Ed.), Basic Marketing: A Managerial Approach: 683-8. Australia: McGraw Hill. (Chapter in Book)
  • Fortin, D.R. (with Colgate. and M.). (2000) Brick-and-mortar vs virtual banking: Strategic implications of consumer acceptance of resistance to online banking services.. Christchurch, New Zealand: Annual Educator Conference of the NZ Strategic Management Society, Feb 2000. In Proceedings of the Annual Educator Conference of the NZ Strategic Management Society 1(2) 219-221. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. (with Colgate. and M.). (2000) Brick-and-mortar vs virtual banking: Understanding consumer acceptance/resistance of alternate service delivery configurations.. Monash University, Melbourne: 2nd Australasian Services Marketing Conference, Feb 2000. In Proceedings of the 2nd Australasian Services Marketing Conference 7-8. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. (2000) Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers. Psychology & Marketing 17(6): 515-34. (Journal Article)
  • Fortin, D.R. and Wong, M. (2000) Ni vu mais pas ni connu: Resultats empiriques d'une experience sur les effets de la theorie du mere exposure lors d'une publicite Web. Montreal, Canada: 16e Congres International de l'Association Francaise du Marketing, 18-20 May 2000. In Actes du 16e Congres International de l'Association Francaise du Marketing 827-828. (Conference Contribution - Paper in published proceedings)
  • Fortin, David R. and Wong, Ming. (2000) Now you see it now you don't: Empirical findings from an experiment on the mere exposure effect of a web-based advertisement. Montreal, Canada: Academy of Marketing Science Conference, 18-20 May 2000. In Proceedings of the Academy of Marketing Science Conference 397. (Conference Contribution - Paper in published proceedings)
  • Wong, M. and Fortin, D.R. (2000) Parasocial interaction in the context of online interactive shopping environments : a conceptual model. Gold Coast, Australia: 2000 Australia New Zealand Marketing Academy Conference (ANZMAC), December 2000. In ANZMAC 2000 Proceedings 1451-1456. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. (with Dholakia. and R.R.). (2000) The impact of interactivity and vividness on involvement: An empirical test of the Hoffman-Novak model. Los Angeles, CA, USA: 2nd Informs Marketing and the Internet Conference, Apr 2000. In Proceedings of the 2nd Informs Marketing and the Internet Conference 64-89. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. (1999) "New and improved!" Advertising in Cyberspace: Using Specific Conduits to Access Browsers and Seekers. In David Schumann and Esther Thorson (Ed.), Advertising and the World Wide Web: 63-70. Mahwah, NJ: Lawrence Earlbaum Publishers. (Chapter in Book)
  • Fortin, D.R. (1999) A framework for understanding service components migrating into products at the pre-purchase stage. Monash, Melbourne, Australia: First Australian Services Marketing Workshop, Feb 1999. In Proceedings of the First Australian Services Marketing Workshop 32. (Conference Contribution - Other)
  • Fortin, D.R. and Dholakia, R.R. (1999) Examining the effects of interactivity on social presence and involvement with an online advertisement. Puyricard, France: 3rd International Research Seminar on Marketing Communications and Consumer Behaviour, June 1999. 260-278. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. and Wong, M. (1999) Mere exposure effects of banner advertising on the World Wide Web: I didn't see it but I like it. Sydney, Australia: 1999 Australia New Zealand Marketing Academy Conference (ANZMAC), Dec 1999. (Conference Contribution - Other)
  • Dholakia, R.R. (1998) (1998, September). "Measuring the effects of interactivity and vividness of an online advertisement as component of the pre-purchase service experience". [6th AMA Frontiers in Services Conference paper]. Nashville, TN.. (Oral Presentation)
  • Fortin, D.R. (1998) Methodological issues about experimental research conducted through a Web interface. Dunedin, New Zealand: 1998 Australia New Zealand Marketing Academy Conference (ANZMAC), December 1998. In ANZMAC 1998 Proceedings 759-765. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. and Greenlee, T. B. (1998) Using a product/service evaluation frame: an experiment on the economic equivalence of product versus service alternatives for message retrieval systems. Journal of Business Research 41(3): 205--14. (Journal Article)
  • Fortin, D.R. and Ven Venkatesan, M. (1997) A Cross-cultural examination of the dimensionality of time orientation. Honolulu, HI< USA: 6th Symposium on Cross-Cultural and Business Studies, Dec 1997. In Proceedings of the 6th Symposium on Cross-Cultural and Business Studies 6 (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R. (1997) Key dimensions of interactivity and their application in different advertising conduits on the World Wide Web. Brussels, Belgium: Conference on Telecommunications and Information Markets, 23-26 Nov 1997. In Proceedings of the COTIM-97 2 181-184. (Conference Contribution - Paper in published proceedings)
  • Fortin, D.R., Westin, S. and Mundorf, N. (1997) On the predispositions toward information technology: a three-way cross-cultural study. Telematics and Informatics 14(2): 145-58. http://dx.doi.org/10.1016/S0736-5853(96)00030-5. (Journal Article)
  • (1997) Procs of the Conference on Telecommunications and Information Markets. Kingston RI.: RITIM. 365. (Edited Book)
  • Fortin, D.R. (1997) The impact of interactivity on advertising effectiveness in the new media. Kingston, RI., USA: University of Rhode Island. 218p. (Authored Book)