UC students on the case
The 2010 College of Business and Economics business case team was part of a South of the Bombay clean sweep in the Auckland leg of the Student Development Society Business Case League.
The Canterbury team took on top business students from Auckland, AUT, Waikato, Massey and Otago universities, finishing second in a competition hosted by the University of Auckland Business School.
The case, New Zealand Post Limited, required the teams to provide a clear strategy that addressed NZ Post’s declining revenue through their traditional postal services and to look at building on the success of their banking division, Kiwibank.
The panel of four judges which included Mark Yeoman, NZ Post’s CFO, acknowledged this was a complex case and were particularly impressed with the team’s ability to focus on the big picture. The team’s presentation skills, especially their confident delivery style, were praised and it was agreed the strategy would be do-able.
The team proposed the businesses (NZ Post and Kiwbank) be made more distinctive through re-designing their shared premises and then extending Kiwibank into other segments of the banking market in New Zealand.
Professor Bob Hamilton (Management), who coaches the Canterbury team, says: "With only five hours to read, absorb and plan a strategy and presentation, good teamwork is essential and is a key factor in the success of our team."
The next leg of the competition will be held at UC at the end of May.