Strategy and Entrepreneurship
Introduction
Strategy and Entrepreneurship focuses on the overall development of businesses as well as the strategies of large corporations. It involves the process of specifying an organisation's objectives, developing policies and plans to achieve those objectives, and allocating resources.
Strategic management is the highest level of managerial activity, usually performed by a company's chief executive officer and executive team. It provides overall direction to an enterprise.
A major in Strategy and Entrepreneurship is a good companion to all technical degrees as it adds a managerial way of thinking to technical competence.
100-level courses
The first-year, 100-level courses required to complete a Bachelor of Commerce majoring in Strategy and Entrepreneurship are:
- ACCT 102 Accounting and Financial Information
- ECON 104 Introduction to Microeconomics or ECON 199 (a STAR course for secondary school students)
- INFO 123 Information Systems and Technology
- MGMT 100 Fundamentals of Management
- MKTG 100 Principles of Marketing
- MSCI 101 Management Science
- MSCI 110 Quantitative Methods for Business or STAT 101 Statistics 1
- Plus 15 points from 100-level Commerce or any other UC courses.
For the complete, three-year BCom Strategy and Entrepreneurship major degree plan see the College of Business and Economics website.
200-level and beyond
Later courses provide a more detailed treatment of the topics introduced at 100-level. Options are also available that enable specialisation in areas of interest.
Further study
One further year of study is required for the Bachelor of Commerce with Honours degree. The Master of Commerce degree requires one further year of study beyond honours and involves a research thesis. A number of students also progress to doctoral (PhD) study.
Career opportunities
Graduates start their careers in a wide range of trainee management, marketing or market research roles and advance into positions as business consultants, strategic business analysts and senior managers in the commercial, public and not-for-profit sectors.
For further career information, please go to www.canterbury.ac.nz/careers
Contact
Department of Management
Telephone: +64 3 364 2606
Email: enquiry@mang.canterbury.ac.nz