This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, Māori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.
You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.
For the major in the Bachelor of Commerce, complete the following courses:
100-level
200-level
300-level
For the complete three-year BCom Tourism Marketing and Management major degree plan, see Te Kura Umanga | UC Business School website.
For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:
100-level
200-level
300-level
Your studies will set you up with applied skills like project management, behavioural change, bicultural competence, marketing research and communication, and sustainable tourism benchmarking and monitoring.
In particular, your experience in Aotearoa tourism will be highly valued in the industry, which needs managers with bicultural expertise to grow our economy and smaller tourism enterprises.
Career pathways could include:
Find out more about what you can do with a degree from UC.
