UC SPARK - University of Canterbury - New Zealand

Associate Professor Ekant Veer

Management, Marketing, and Entrepreneurship

Fields of Research

  • Social Media
  • Transformative Consumer Research
  • Earthquake research
  • Social Marketing and Health Promotion
  • Advertising Effectiveness

Researcher Summary

Ekant joined the University of Canterbury from the University of Bath in 2010.  His primary areas of interest include the use of marketing technologies & advertising to encourage social change and the role that consumption patterns play in developing consumer identity. Along with being published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Journal of Marketing Management, and the International Journal of Advertising, Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies.

Subject Area: Disciplines

Research Projects

Key Methodologies

  • Experimental Research
  • Ethnography
  • Video-ethnography
  • Netnography/Internet Ethnography

Prizes and Awards

  • Early Career Researcher of the Year - University of Canterbury's College of Business & Economics ( 2011 )

Editorial Work

  • Editor of JRC , Editor ( 2011 - 2017)
  • Editorial Board for Consumption, Markets & Culture , Editorial Board Member ( 2011 - 2017)
  • Editorial Board Member - Journal of Business and Financial Affairs , Editorial Board Member ( 2011 - 2017)
  • Editorial Board Member IJEM , Editorial Board Member ( 2007 - 2017)
  • Editorial Board Member JCB , Editorial Board Member ( 2010 - 2017)
  • Editorial Board Member of the Journal of Accounting and Marketing , Editorial Board Member ( 2012 - 2017)

Review and Refereeing

  • Journal of Management Studies ( 2009 )
  • Journal of Marketing Management ( 2007 - 2017)
  • Political Psychology ( 2012 - 2017)
  • Reviewer Health Psychology ( 2009 )
  • Reviewer JA ( 2007 - 2017)
  • Reviewer JA, CMC, JBR ( 2007 - 2017)
  • Reviewer JBR ( 2007 - 2017)
  • Reviewer JCB ( 2007 - 2017)
  • Reviewer JSM ( 2006 - 2017)
  • Reviewer Marketing Theory ( 2006 - 2017)

Research/Scholarly/Creative Works

  • Veer, E., Ozanne, LK. and Hall, CM. (2016) Sharing cathartic stories online: The internet as a means of expression following a crisis event. Journal of Consumer Behaviour 15(4): 314-324. http://dx.doi.org/10.1002/cb.1569. (Journal articles)
  • Hall, CM. and Veer, E. (2016) The DMO is dead. Long live the DMO (or, why dmo managers don’t care about post-structuralism). Tourism Recreation Research 41(3): 354-357. http://dx.doi.org/10.1080/02508281.2016.1195960. (Journal articles)
  • Yalkin, Cagri. and Veer, Ekant. (2016) Creating a Culture of Perpetual Fear and Crisis through Mandatory Consumption. Advances in Consumer Research TBA (Journal articles)
  • Ballantine, PW., Lin, Y. and Veer, E. (2015) The influence of user comments on perceptions of Facebook relationship status updates. Computers in Human Behavior 49: 50-55. http://dx.doi.org/10.1016/j.chb.2015.02.055. (Journal articles)
  • Veer, E. (2014) Advancing Your Early Academic Career. (Oral Presentations)
  • Veer, E. (2014) An Insider's Perspective: Russell Belk's Contribution to the Field of Globalism and Consumption. Legends in Consumer Behavior: Russell W. Belk: 285-289. Los Angeles: Sage. (Chapters)
  • Veer, E. (2014) Improving the Effectiveness of Health Promotions in New Zealand. (Oral Presentations)
  • Veer, E. (2014) Combining Research and Teaching in Academia. (Oral Presentations)
  • Veer, E. (2014) What If Health Promotion Campaigns Actually Worked? (Oral Presentations)
  • Veer, E. (2014) I'm Struggling: Men's Experiences with Mental Illness. [Film]. (Film/Video)
  • Veer Ekant. (2013) Technology Mediated Sexual Encounters. Consumer Culture Theory Conference 8, 20/6/2013. (Conference - Other)
  • Veer Ekant. (2013) What if Marketing Could Actually Make Society Better? (https://www.youtube.com/watch?v=ZvOwuJsPdCk). (Oral Presentations)
  • Veer Ekant. (2013) Keeping Students Tuned In. (Oral Presentations)
  • Veer Ekant. (2013) Social Marketing and Transformative Consumer Research: What Does the Future Hold? (Oral Presentations)
  • Veer Ekant. (2013) Enabling Virtual Communities: The Role of Social Media and Virtual Communities to Aid Consumers' Sense of Belonging During Personal Crises. (Oral Presentations)
  • Veer, E. (2013) Ethnographic videography and filmmaking for consumer research. The Routledge Companion to Visual Organization: 214-226. London: Routledge. (Chapters)
  • Veer, E. (2013) Transformative consumer research. (Oral Presentations)
  • Veer, E., Ballantine, PW. and Ozanne, LK. (Ed.) (2013) Asia-Pacific Advances in Consumer Research Volume 10. Duluth: Association for Consumer Research. (Edited Volumes)
  • Veer, E. (2013) Can Marketing actually make people's lives better?: 372-375. Melbourne: Oxford University Press. Case Study. (Other)
  • Veer, E., Connell, P. and Strahilevitz, MA. (2013) Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other? Roundtable Discussion. Association for Consumer Research, 3/10/2012. In Advances in Consumer Research (Conference - Other)
  • Veer, E. (2013) Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers. Journal of Marketing Management 29(1-2): 195-206. http://dx.doi.org/10.1080/0267257X.2012.759990. (Journal articles)
  • Veer, E. (2013) Virtually 'secret' lives in 'hidden' communities. The Routledge Companion to Digital Consumption: 148-158. London: Routledge. (Chapters)
  • de Vries, HP. and Veer, E. (2012) Acculturation within small immigrant ethnic minority communities: A small business opportunity context. Asia Pacific Association for Consumer Research Conference, 6/7/2012. (Conference - Other)
  • Veer, E. and Rank, T. (2012) Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels. Journal of Consumer Behaviour 11(3): 225-233. http://dx.doi.org/10.1002/cb.391. (Journal articles)
  • Veer, E. (2011) Being Online: How the Internet is Changing Research for Consumers. Journal of Research for Consumers (20): 1-6. (Journal articles)
  • Naidoo, R., Shankar, A. and Veer, E. (2011) The consumerist turn in higher education: Policy aspirations and outcomes. Journal of Marketing Management 27(11-12): 1142-1162. (Journal articles)
  • Fernandez, KV., Veer, E. and Lastovicka, JL. (2011) The golden ties that bind: Boundary crossing in diasporic hindu wedding ritual. Consumption Markets and Culture 14(3): 245-265. http://dx.doi.org/10.1080/10253866.2011.574826. (Journal articles)
  • Veer, E. and Shankar, A. (2011) Forgive me, father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth. Journal of Marketing Management 27(5-6): 547-560. http://dx.doi.org/10.1080/0267257X.2010.517707. (Journal articles)
  • Veer, E. (2010) Hiding in Plain Sight: 'Secret' Anorexia Nervosa Communities on YouTube. Association for Consumer Research Conference, 10/2010. In Advances in Consumer Research 38 (Conference - Published)
  • Veer, E. and Storen, AM. (2010) The Impact of Self Referencing on Lust Filled and Loving Advertising Effectiveness. Australian and New Zealand Marketing Academy Conference (ANZMAC2010), 29/11/2011. (Conference - Published)
  • Veer, E. (2010) Hiding in plain sight: Secret anorexia nervosa communities on YouTube™. In Advances in Consumer Research 38: 256-261. (Conference - Published)
  • Veer, E. (2010) Controlling Communities and Destroying Heterogeneity Online. European Advances in Consumer Research Forthcoming (Journal articles)
  • Veer, E. and Austin, GC. (2010) Transformative consumer research: Postcards from Europe. Transformative Consumer Research: Postcards from Europe, 7/2010. In European Advances in Consumer Research 9: 560-561. (Conference - Published)
  • Veer, E. and Kilian, M. (2010) I Drink, Therefore I Am: Fear of Social Disapproval and its Impact on Attitudes Towards Anti-Binge Drinking Advertising. European Advances in Consumer Research Forthcoming (Journal articles)
  • Veer, E., Becirovic, I. and Martin, BAS. (2010) If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising. European Journal of Marketing 44(3-4): 436-450. http://dx.doi.org/10.1108/03090561011020516. (Journal articles)
  • Veer, Ekant. (2009) "This Day is to be Special: The Role of Exaggerated Contrast in an Indian Wedding". San Francisco, CA: 36th Annual Conference of the Association-for-Consumer-Research, 23/10/2008. In ADVANCES IN CONSUMER RESEARCH, VOL XXXVI 36: 801-802. (Conference - Published)
  • Veer, E. (2009) Living with the obesity stigma: Perceptions of being obese from three cultures. In Advances in Consumer Research 36: 348-354. (Conference - Published)
  • Veer, E. and Barakat, M. (2009) Validation, Community, and Control Through Exhibitionism: Sufferers of Anorexia Nervosa and Their YouTube Vlogs. Consumer Culture Theory 4 Conference, 11/6/2009. (Conference - Other)
  • Veer, E., Tutty, M. and Willemse, J. (2008) It's time to quit: Using advertising to encourage smoking cessation. Journal of Strategic Marketing 16(4): 315-325. http://dx.doi.org/10.1080/09652540802264090. (Journal articles)
  • Veer, E. and Pervan, S. (2008) How the tone and wording of advertisements interact. International Journal of Advertising 27(2): 191-207. (Journal articles)
  • Fernandez, KV., Veer, E. and Lastovicka, JL. (2007) Auspiciousness: Coping with kratophany. In Advances in Consumer Research 34: 704-708. (Conference - Published)
  • Veer, E. (2007) The processual nature of the obesity stigma: From blindness to hopelessness. Asia-Pacific Association for Consumer Research, 28/6/2007. In Asia-Pacific Advances in Consumer Research 7: 125-126. (Conference - Published)
  • Veer, E. (2007) The impact of quality standards on brand image and firm attractiveness: A literature review. International Journal of Quality and Standards 1(1): 193-216. (Journal articles)
  • Sukar, M., Pervan, S. and Veer, E. (2007) Advertising in the Middle East: exploring the impact of the west. Indian Journal of Marketing 37(8): 1-8. (Journal articles)
  • Martin, BAS., Veer, E. and Pervan, SJ. (2007) Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective. Marketing Letters 18(3): 197-209. http://dx.doi.org/10.1007/s11002-007-9014-1. (Journal articles)
  • Dresler-Hawke, Emma. and Veer, Ekant. (2006) Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model. International Journal of Consumer Studies 30(4): 318-326. http://dx.doi.org/10.1111/j.1470-6431.2006.00517.x. (Journal articles)
  • Fernandez, KV. and Veer, E. (2004) THE GOLD THAT BINDS: THE RITUALISTIC USE OF JEWELRY IN A HINDU WEDDING. Association for Consumer Research Conference, 25/6/2004. (Conference - Published)
  • Fernandez, KV. and Veer, E. (2004) Gold that binds: The ritualistic use of jewelry in a Hindu wedding. Toronto, CANADA: Conference of the Association-for-Consumer-Research (ACR 2003), 8/10/2003. In ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI 31: 55-55. (Conference - Published)
  • Veer, E. and Fernandez, KV. (2001) All That Glitters Must Be 22 Carat Gold: The Meaning of Jewellery for Indian Consumers in New Zealand. ANZMAC, 11/2001. (Conference - Published)
  • Veer, E. (0) I'm Struggling [Trigger Warning]. [Photographic Exhibition]. (Exhibition/Curatorial ExercisesULL)