Associate Professor Ekant Veer

Management, Marketing, and Entrepreneurship

Fields of Research

  • Social Media
  • Transformative Consumer Research
  • Earthquake research
  • Social Marketing and Health Promotion
  • Advertising Effectiveness

Researcher Summary

Ekant joined the University of Canterbury from the University of Bath in 2010.  His primary areas of interest include the use of marketing technologies & advertising to encourage social change and the role that consumption patterns play in developing consumer identity. Along with being published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Journal of Marketing Management, and the International Journal of Advertising, Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies.

Subject Area: Disciplines

Research Projects

Key Methodologies

  • Experimental Research
  • Ethnography
  • Video-ethnography
  • Netnography/Internet Ethnography

Research/Scholarly/Creative Works

  • Veer, E. (2014) Advancing Your Early Academic Career. Brisbane, Australia: ANZMAC Doctoral Colloquium, 30 Nov 2014. (Oral Presentations)
  • Veer, E. (2014) An Insider's Perspective: Russell Belk's Contribution to the Field of Globalism and Consumption. In J.N. Sheth (Ed.), Legends in Consumer Behavior: Russell W. Belk: 285-289. Los Angeles: Sage. (Chapters in Books)
  • Veer, E. (2014) I'm Struggling [Trigger Warning]. Helsinki, Finland, 24-29 Jun 2014. [Photographic Exhibition]. (Exhibitions)
  • Veer, E. (2014) I'm Struggling: Men's Experiences with Mental Illness. Ekant Veer. [Film]. 10:20 minutes. (Films/Videos)
  • Veer, E., Ballantine, P.W. and Ozanne, L.K. (Ed.) (2013) Asia-Pacific Advances in Consumer Research Volume 10. Duluth: Association for Consumer Research. xii+472pp. (Edited Books)
  • Veer, E. (2013) Can Marketing actually make people's lives better? In Marketing: Theory, Practice, Evidence: 372-375. Melbourne, Australia: Oxford University Press. Case Study. (Other)
  • Veer, E., Connell, P. and Strahilevitz, M.A. (2013) Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other? Roundtable Discussion.. Vancouver, Canada: Association for Consumer Research, 3-6 October 2012. In Advances in Consumer Research (Conference Contributions - Other)
  • Veer, E. (2013) Ethnographic videography and filmmaking for consumer research. In E. Bell, S. Warren, and J. Schroeder (Ed.), The Routledge Companion to Visual Organization: 214-226. London: Routledge. (Chapters in Books)
  • Veer, E. (2013) Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers. Journal of Marketing Management 29(1-2): 195-206. (Journal Articles)
  • Veer, Ekant. (2013) Technology Mediated Sexual Encounters. Tucson, Arizona: Consumer Culture Theory Conference 8, 20-22 June, 2013. (Conference Contributions - Abstracts)
  • Veer, E. (2013) Virtually 'secret' lives in 'hidden' communities. In R. Belk and R. Llamas (Ed.), The Routledge Companion to Digital Consumption: 148-158. London: Routledge. (Chapters in Books)
  • de Vries, H.P. and Veer, E. (2012) Acculturation within small immigrant ethnic minority communities: A small business opportunity context. Queenstown, New Zealand: Asia Pacific Association for Consumer Research Conference, 6-8 Jul 2012. (Conference Contributions - Abstracts)
  • Veer, E. and Rank, T. (2012) Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels. Journal of Consumer Behaviour 11(3): 225-233. (Journal Articles)
  • Veer, E. (2011) Being Online: How the Internet is Changing Research for Consumers. Journal of Research for Consumers (20): 1-6. (Journal Articles)
  • Veer, E. and Shankar, A. (2011) Forgive me Father for I did not give Full Justification for my Sins: How Religious Consumers Justify the Acquisition of Material Wealth. Journal of Marketing Management 27(5&6): 547-560. (Journal Articles)
  • Veer, E. (2011) Staring: How Facebook Facilitates the Breaking of Social Norms. In R.W. Belk, K. Grayson, A.M. Muñiz, H.J. Schau (Ed.), Research in Consumer Behavior, Vol 13: 185-198. Bradford: Emerald Group Publishing Limited. (Chapters in Books)
  • Naidoo, R., Shankar, A. and Veer, E. (2011) The consumerist turn in higher education: Policy aspirations and outcomes. Journal of Marketing Management 27(11-12): 1142-1162. (Journal Articles)
  • Veer, E. (2010) Controlling Communities and Destroying Heterogeneity Online. European Advances in Consumer Research Forthcoming (Journal Articles)
  • Veer, E. (2010) Hiding in Plain Sight: 'Secret' Anorexia Nervosa Communities on YouTube. Jacksonville, FL, USA: Association for Consumer Research Conference, Oct 2010. In Advances in Consumer Research 38 Online. (Conference Contributions - Papers in published proceedings)
  • Veer, E. and Kilian, M. (2010) I Drink, Therefore I Am: Fear of Social Disapproval and its Impact on Attitudes Towards Anti-Binge Drinking Advertising. European Advances in Consumer Research Forthcoming (Journal Articles)
  • Veer, E., Becirovic, I. and Martin, B.A.S. (2010) If Kate voted conservative, would you?: The role of celebrity endorsements in political party advertising. European Journal of Marketing 44(3/4): 436-450. (Journal Articles)
  • Veer, E. and Storen, A.M. (2010) The Impact of Self Referencing on Lust Filled and Loving Advertising Effectiveness. Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC2010), 29 Nov-1 Dec 2011. (Conference Contributions - Papers in published proceedings)
  • Veer, E. and Austin, G.C. (2010) Transformative consumer research: Postcards from Europe. London, UK: Transformative Consumer Research: Postcards from Europe, Jul 2010. In European Advances in Consumer Research 9 560-561. (Conference Contributions - Papers in published proceedings)
  • Veer, E. (2009) Living with the Obesity Stigma: Perceptions of Being Obese from Three Cultures. San Francisco, CA, USA: Association for Consumer Research Conference, Oct 2008. In Advances in Consumer Research 36 348-354. (Conference Contributions - Papers in published proceedings)
  • Veer, E. and Barakat, M. (2009) Validation, Community, and Control Through Exhibitionism: Sufferers of Anorexia Nervosa and Their YouTube Vlogs. Ann Arbor, MI, USA: Consumer Culture Theory 4 Conference, 11-14 Jun 2009. (Conference Contributions - Full conference papers)
  • Veer, E. and Pervan, S. (2008) How the tone and wording of advertisements interact. International Journal of Advertising 27(2): 191-207. (Journal Articles)
  • Veer, E., Tutty, M. and Willemse, J. (2008) It’s time to quit: using advertising to encourage smoking cessation. Journal of Strategic Marketing 16(4): 315-325. (Journal Articles)
  • Sukar, M., Pervan, S. and Veer, E. (2007) Advertising in the Middle East: exploring the impact of the west. Indian Journal of Marketing 37(8): 1-8. (Journal Articles)
  • Fernandez, K.V., Veer, E. and Lastovicka, J.L. (2007) Auspiciousness: Coping with Kratophany. Orlando, FL, USA: Association for Consumer Research Conference, 28 Sep-1 Oct 2006. In Advances in Consumer Research 34 704-708. (Conference Contributions - Papers in published proceedings)
  • Martin, B.A.S., Veer, E. and Pervan, S.J. (2007) Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective. Marketing Letters 18(3): 197-209. (Journal Articles)
  • Veer, E. (2007) The processual nature of the obesity stigma: From blindness to hopelessness. Sydney, Australia: Asia-Pacific Association for Consumer Research, 2006. In Asia-Pacific Advances in Consumer Research 7 125-126. (Conference Contributions - Papers in published proceedings)
  • Dresler-Hawke, D. and Veer, E. (2006) Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model. International Journal of Consumer Studies 30(4): 318-326. (Journal Articles)
  • Karen V. Fernandez, Ekant Veer. (2004) THE GOLD THAT BINDS: THE RITUALISTIC USE OF JEWELRY IN A HINDU WEDDING. USA: Association for Consumer Research Conference, 2003. (Conference Contributions - Papers in published proceedings)
  • Ekant Veer, Karen V. Fernandez. (2001) All That Glitters Must Be 22 Carat Gold: The Meaning of Jewellery for Indian Consumers in New Zealand. Auckland, New Zealand: ANZMAC, November 2001. (Conference Contributions - Papers in published proceedings)