UC SPARK - University of Canterbury - New Zealand

Associate Professor Girish Prayag

Management, Marketing, and Entrepreneurship

Fields of Research

  • Consumption experiences in marketing
  • Interested in tourism, airline and hospitality industries specifically
  • Consumer emotions
  • Place experiences and attachment

Researcher Summary

The overarching focus of my research is consumption experiences in the services industry with a particular focus on the airline, tourism and hospitality industries. My past and current research themes include: consumption emotions, place/brand attachment, anthropomorphism, service design, destination marketing and tourism/event impacts

Subject Area: Disciplines

Key Methodologies

  • Structural equations modelling
  • mixed methods

Research/Scholarly/Creative Works

Journal Articles
  • Guizzardi A., Mariani M. and Prayag G. (2017) Environmental impacts and certification: evidence from the Milan World Expo 2015. International Journal of Contemporary Hospitality Management 29(3): 1052-1071. http://dx.doi.org/10.1108/IJCHM-09-2015-0491.
  • Khoo-Lattimore C. and Prayag G. (2017) Understanding Asian and Western Women on Girlfriend Getaways: The Relationship between Motivation and Accommodation Performance. Journal of Hospitality and Leisure Marketing : 1-21. http://dx.doi.org/10.1080/19368623.2017.1342177.
  • Prayag G., Hall CM. and Wood H. (2017) I Feel Good! Perceptions and Emotional Responses of Bed & Breakfast Providers in New Zealand Toward Trip Advisor. Journal of Hospitality and Leisure Marketing : 1-20. http://dx.doi.org/10.1080/19368623.2017.1318731.
  • Prayag G., Hosany S., Muskat B. and Del Chiappa G. (2017) Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend. Journal of Travel Research 56(1): 41-54. http://dx.doi.org/10.1177/0047287515620567.
  • Stangl B., Kastner M. and Prayag G. (2017) Pay-What-You-Want for High-Value Priced Services: Differences between Potential, New and Repeat Customers. Journal of Business Research 74: 168-174. http://dx.doi.org/10.1016/j.jbusres.2016.10.030.
  • Orchiston C., Prayag G. and Brown C. (2016) Organizational resilience in the tourism sector. Annals of Tourism Research 56: 145-148.
  • Prayag G., Mura P., Hall CM. and Fontaine J. (2016) Spirituality, drugs, and tourism: Tourists’ and shamans’ experiences of ayahuasca in iquitos, Peru. Tourism Recreation Research 41(3): 314-325. http://dx.doi.org/10.1080/02508281.2016.1192237.
  • D'Urso P., Disegna M., Massari R. and Prayag G. (2015) Bagged fuzzy clustering for fuzzy data: An application to a tourism market. Knowledge-Based Systems 73: 335-346.
  • Hosany S., Prayag G., Deesilatham S., Causevic S. and Odeh K. (2015) Measuring Tourists' Emotional Experiences: Further Validation of the Destination Emotion Scale. Journal of Travel Research 54(4): 482-495. http://dx.doi.org/10.1177/0047287514522878.
  • Khoo-Lattimore C. and Prayag G. (2015) Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty.
  • Khoo-Lattimore C. and Prayag G. (2015) The girlfriend getaway market: Segmenting accommodation and service preferences. International Journal of Hospitality Management 45: 99-108. http://dx.doi.org/10.1016/j.ijhm.2014.12.003.
  • Khoo-Lattimore C., Prayag G. and Cheah BL. (2015) Kids on Board: Exploring the Choice Process and Vacation Needs of Asian Parents With Young Children in Resort Hotels. Journal of Hospitality Marketing & Management 24(5): 511-531. http://dx.doi.org/10.1080/19368623.2014.914862.
  • Prayag G., Disegna M., Cohen S. and Yan H. (2015) Segmenting Tourism Markets using Bagged Clustering: Young Chinese Travelers to Western Europe. Journal of Travel Research 54(2): 234-250. http://dx.doi.org/10.1177/0047287513514299.
  • Prayag G., Khoo-Lattimore C. and Sitruk J. (2015) Casual Dining on the French Riviera: Examining the Relationship Between Visitors' Perceived Quality, Positive Emotions, and Behavioral Intentions. Journal of Hospitality Marketing and Management 24(1): 24-46. http://dx.doi.org/10.1080/19368623.2014.859114.
  • Prayag G., Mura P., Hall M. and Fontaine J. (2015) Drug or spirituality seekers? Consuming ayahuasca. Annals of Tourism Research 52: 175-177.
  • Prayag G. and Brittnacher A. (2014) Environmental Impacts of Tourism on a French Urban Coastal Destination: Perceptions of German and British Visitors. Tourism Analysis 19(4): 461-475.
  • Prayag G. and Del Chiappa G. (2014) Hotel disintermediation in France: perceptions of students from Generation Y. Anatolia: An International Journal of Tourism and Hospitality Research 25(3): 417-430. http://dx.doi.org/10.1080/13032917.2014.902386.
  • Prayag G. and Grivel E. (2014) Motivation, Satisfaction, and Behavioral Intentions: Segmenting Youth Participants at the Interamnia World Cup 2012. Sport Marketing Quarterly 23: 148-160.
  • Soscia I., Prayag G. and Hesapci O. (2014) Guilt Decreasing Marketing Appeals: The Efficacy of Luxury Vacation Advertising among Chinese Tourists.
  • Hosany S., Prayag G., Deesilatham S. and Odeh K. (2013) Measuring tourists' emotional experiences: extension and further validation of the destination emotion scale.
  • Hosany S., Prayag G., Martin D. and Lee WY. (2013) Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty. Journal of Marketing Management 29(1/2): 48-68. http://dx.doi.org/10.1080/0267257X.2013.764346.
  • Prayag G. and Jankee M. (2013) Perceived risk, satisfaction and future behavior of windsurfers: a segmentation perspective. International Journal of Tourism Policy 5(1/2): 19-33. http://dx.doi.org/10.1504/IJTP.2013.054054.
  • Prayag G., Hosany S. and Odeh K. (2013) The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions. Journal of Destination Marketing & Management 2(2): 118-127. http://dx.doi.org/10.1016/j.jdmm.2013.05.001.
  • Prayag G. (2012) Paradise for who? Segmenting visitors’ satisfaction with cognitive image and predicting behavioural loyalty. International Journal of Tourism Research 14(1): 1-15. http://dx.doi.org/10.1002/jtr.837.
  • Prayag G. (2012) Senior travelers’ motivations and future behavioral intentions: the case of Nice. Journal of Travel & Tourism Marketing 29(7): 665-681.
  • Prayag G. and Brittnacher A. (2012) Environmental impacts of tourism for a French urban coastal destination nice: the case of German and British visitors.
  • Prayag G. and Ryan C. (2012) Antecedents of tourists’ loyalty to Mauritius: the role and influence of destination image, place attachment, personal involvement and satisfaction. Journal of Travel Research 51(3): 342-356. http://dx.doi.org/10.1177/0047287511410321.
  • Prayag G. and Ryan C. (2012) Visitor interactions with hotel employees: The role of nationality. International Journal of Culture, Tourism & Hospitality Research 6(2): 173-185. http://dx.doi.org/10.1108/17506181211233090.
  • Prayag G., Landre M. and Ryan C. (2012) Restaurant locations in Hamilton, New Zealand: Clustering Patterns from 1996 to 2008. International Journal of Contemporary Hospitality Management 24(3): 430-450. http://dx.doi.org/10.1108/09596111211217897.
  • Prayag G. (2011) A research agenda for understanding tourism development in Indian-Ocean Islands. e-Review of Tourism Research 9(5): 221-242.
  • Prayag G. (2011) A research agenda for understanding tourism development in island economies. E-Review of Tourism Research 9(5): 50-67.
  • Prayag G. (2011) Windsurfing risks: participants’ expectations, perceptions and satisfaction. Tourism Analysis 16(6): 715-720.
  • Prayag G. and Ryan C. (2011) The relationship between the push & pull attributes of a tourist destination: the role of nationality. An analytical qualitative research approach. Current Issues in Tourism 14(2): 121-143.
  • Prayag G. (2010) Brand image assessment- international visitors' perceptions of Cape Town. Marketing Intelligence & Planning 28(4): 462-485.
  • Prayag G. (2010) Exploring the politics of place marketing: The case of Cape Town. Journal of Hospitality Application & Research 5(1): 42-59.
  • Prayag G. (2010) Images as pull factors of a tourist destination: A factor-cluster segmentation analysis. Tourism Analysis 15(2): 213-226.
  • Prayag G., Dookhony-Ramphul K. and Maryeven M. (2010) Hotel development and tourism impacts in Mauritius: Hoteliers' perspectives on sustainable tourism. Development Southern Africa 27(5): 697-712.
  • Prayag G., Dookhony-Ramphul K. and Maryeven M. (2010) Hotel development and tourism impacts in mauritius: Hoteliers' perspectives on sustainable tourism. Development Southern Africa 27(5): 698-712. http://dx.doi.org/10.1080/0376835X.2010.522832.
  • Prayag G. (2009) Tourists' evaluation of destination image, satisfaction and future behavioural intentions- The case of Mauritius. Journal of Travel & Tourism Marketing 26(8): 836-853.
  • Prayag G. and Jankee M. (2009) Exploring the relationship between motives and perceived risks associated with windsurfing as an adventure activity- The case of 'Le Morne', Mauritius. Tourism Recreation Research 34(2): 169-180.
  • Prayag G. and Jankee M. (2009) Exploring the Relationship Between Motives and Perceived Risks in Windsurfing: The Case of ‘Le Morne’, Mauritius. Tourism Recreation Research 34(2): 169-180. http://dx.doi.org/10.1080/02508281.2009.11081588.
  • Prayag G. (2008) Image, satisfaction and loyalty - The case of Cape Town. Anatolia - An International Journal of Tourism & Hospitality Research 19(2): 205-224.
  • Prayag G. (2007) Assessing international tourists' perceptions of service quality at Air Mauritius. International Journal of Quality & Reliability Management 24(5): 492-514.
  • Prayag G. (2007) Exploring the relationship between destination image and brand personality of a tourist destination - an application of projective techniques. Journal of Travel & Tourism Research 2(Fall): 111-130.
  • Prayag G. (2007) Positioning the city product as an international tourist destination: Evidence from South Africa. Tourism - An International Interdisciplinary Journal 55(2): 139-155.
Conference Contributions - Other
  • Prayag G., Orchiston C. and Chowdhury M. (2017) Resilience of Tourism Organizations in Post-Earth Quake Christchurch. Dunedin, New Zealand: 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, 7-10 Feb 2017
  • Prayag G., Del Chiappa G. and Chen C. (2016) Domestic Tourists' Motivation, Overall Attitude, Place Attachment and Behavioural Intentions: The Case of Sardinia. Lisbon, Peniche, Coimbra, Portugal: Euro-Asia Tourism Studies Association Conference, 26-30 Jun 2016
  • Mirehie M., Gibson H., Khoo-Lattimore C. and Prayag G. (2015) Examining the importance of hotel amenities and services for US girlfriend getaways: An exploratory study. Orlando, FL, USA: 3rd World Research Summit for Tourism and Hospitality, 15-19 Dec 2015
  • Prayag G. and Chamot C. (2015) Luxury in the Air: The Market Orientation of Small Business Aviation Operators. Auckland, New Zealand: CAUTHE Transport Symposium, 15-17 Apr 2015
  • Prayag G. and Grivel E. (2015) Sport Tourists' Motivation, Identity, Place Dependence, Satisfaction and Revisit Intentions: The Case of IWC 2012. Gold Coast, Australia: CAUTHE, 3-5 Feb 2015
  • Prayag G. and Orchiston C. (2015) Earthquake Impacts, Organizational Resilience and Recovery of the Accommodation/Food Services Sector in Canterbury, New Zealand: A Comparative Assessment. Auckland, New Zealand: 13th Asia Pacific Council on Hotel Restaurant and Institutional Education Conference (APCHRIE), 10-13 Jun 2015
  • Prayag G., Van der Veen R., Huang S. and Hosany S. (2015) Emotions, Satisfaction, and Place Attachment: A Structural Model. Orlando, FL, USA: 3rd World Research Summit for Tourism and Hospitality, 15-19 Dec 2015
  • Disegna M., Prayag G. and Hosany S. (2014) A two-tiered segmentation analysis of the motivation of tourists visiting Thailand. Brunico, Italy: Consumer Behavior in Tourism Symposium, 3-6 Dec 2014
  • Hosany S., Prayag G., Muskat B. and Del Chiappa G. (2014) Overall image, tourists' emotions, satisfaction and intention to recommend: an integrative model. Bournemouth, UK: 47th Academy of Marketing Conference (AM2014), 7-10 Jul 2014
  • Khoo-Lattimore C. and Prayag G. (2014) What are you looking for? The accommodation preferences of the girlfriend getaway market in Malaysia. Hamilton, New Zealand: New Zealand Tourism and Hospitality Research Conference, 9-12 Dec 2014
  • Prayag G., Disegna M., Cohen SA. and Yan H. (2014) Segmenting Potential Chinese Tourists to Western Europe using Bagged Clustering. Bruges, Belgium: 45th International Conference of the Travel and Tourism Research Association (TTRA), 18-20 Jun 2014
  • Prayag G., Hosany S. and Soscia I. (2014) I Feel Attached: Motivation and Tourists' Emotions as Antecedents of Place Attachment. Valencia, Spain: 43rd European Marketing Association Annual Conference (EMAC 2014), 3-6 Jun 2014
  • Prayag G., Hosany S., Muskat B. and Del Chiappa G. (2014) The relationship between tourists' emotions, overall image, satisfaction and intention to recommend: A case study of Sardinia. St. Gallen, Switzerland: 2nd Biennial Forum: Advances in Destination Management, 10-13 Jun 2014
  • Prayag G., Morrish S. and Nguyen M. (2014) I Divorce you Marmite! The Effect of Supply Disruption on Consumer-Brand Relationships. Brisbane, Australia: Australia and New Zealand Marketing Academy Conference 2014 (ANZMAC), 1-3 Dec 2014
  • Prayag G., Mura P., Hall CM. and Fontaine J. (2014) Spirituality and Tourism Impacts: The Ayahuasca Experience. Brisbane, Australia: 24th Council for Australasian University Tourism and Hospitality Education Conference 2014 (CAUTHE), 10-13 Feb 2014
  • Moital M., Cohen S. and Prayag G. (2013) A review of tourist satisfaction research: 2000-2012. Istanbul, Turkey: 8th Consumer Psychology in Tourism, Hospitality & Leisure (CPTHL 2013), 1-5 Jun 2013
  • Prayag G. and Del Chiappa G. (2013) Young French travellers' perceptions of hotel disintermediation. Istanbul, Turkey: 8th Consumer Psychology in Tourism, Hospitality & Leisure (CPTHL 2013), 1-5 Jun 2013
  • Prayag G., Hosany S., Soscia I. and Deesilitham S. (2013) Motivations and emotions as antecedents of place attachment. Auckland, New Zealand: Australian & New Zealand Marketing Academy Annual Conference (ANZMAC) 2013, 1-4 Dec 2013
  • Prayag G., Rezwan J. and Hosany S. (2013) When Middle East Meets West: An Exploratory Study of the Motivations and Perceptions of Young Travelers' to Paris. Christchurch, New Zealand: Council for Australasian University Tourism and Hospitality Annual Conference (CAUTHE 2013), 11-14 Feb 2013
  • Dimanche F. and Prayag G. (2012) Visitor driven service experiences in a city destination, Antibes: A mobile ethnographic approach. Virginia Beach, USA: TTRA International Conference, 17-19 Jun 2012
  • Dimanche F., Prayag G. and Keup M. (2012) Le service design dans le tourisme : une approche ethnographique mobile. Nice, France: AsTRES 2012, 2ème Colloque National sur la Recherche et l’Enseignement Supérieur en Tourisme,, 3-3 Apr 2012
  • Poh Theng L., Khoo-Lattimore C., Huey Chern B. and Prayag G. (2012) The handling of customer complaints and its effects on restaurant employees’ personal and job-related domains. Taylors University Malaysia: 4th Asia-Euro Conference on Tourism, Hospitality & Gastronomy Research, 28 Nov-1 Dec 2012
  • Prayag G. and Alders T. (2012) Residents’ perceptions of tourism impacts and relocation intentions: the case of the 2012 Olympic Games. Greoux les Bains, France: BEST EN THINK TANK Conference, 24-27 Jun 2012
  • Prayag G. and Ekiz E. (2012) Customer focused relationship quality in casual dining restaurants of Kuala Lumpur, Malaysia. Melbourne, Australia: CAUTHE Annual Conference, 6-9 Feb 2012
  • Prayag G., Hosany S., Nunkoo R. and Alders T. (2012) London residents’ perceptions of tourism impacts, overall attitude and support: a structural model. Nice, France: 2nd International Conference on Tourism Management and Tourism Related Issues, 21-22 Sep 2012
  • Prayag G., Sitruk J. and Khoo-Lattimore C. (2012) Perceived Quality and Behavioral Intentions of International Visitors to Casual Dining Restaurants of the French Riviera: The Mediating Role of Affective Quality. Taylors University Malaysia: 4th Asia-Euro Conference on Tourism, Hospitality & Gastronomy Research., 28 Nov-1 Dec 2012
  • Prayag G. (2011) HRD in the Mauritian hospitality industry: an innovative analytical approach to understanding the value of staff training. Archamps, France: TTRA Europe Conference, 11-13 Apr 2011
  • Prayag G. and Hung HS. (2011) Nice vacation in Nice: senior travellers’ motivations. Istanbul, Turkey: Advances in Hospitality & Tourism Marketing Management Conference, 25 Jun 2011
  • Prayag G. and Jankee M. (2011) Risk, satisfaction, & future behaviour: the case of windsurfers to Mauritius. Dubai, UAE: Emerging Research Paradigms in Social Sciences Conference, 22-25 Nov 2011
  • Prayag G., Cohen S. and Yan H. (2011) Potential Chinese independent travellers to Western Europe: motives, images, and amenities. Leeuwarden, Netherlands: European Tourism Futures Institute Conference, 2-4 Nov 2011
  • Dimanche F. and Prayag G. (2010) International visitors' personal involvement levels: A factor-cluster segmentation analysis. San Antonio, TX, USA: TTRA USA Conference, 20-22 Jun 2010
  • Hosany S. and Prayag G. (2010) A typology of tourist emotional experiences toward holiday destinations. Mauritius: International Research Symposium in Services Management, 24-27 Aug 2010
  • Hosany S. and Prayag G. (2010) Patterns of tourist emotional responses, satisfaction and intention to recommend. Tokyo, Japan: Global Marketing Conference, 9-12 Sep 2010
  • Prayag G. (2010) Place perceptions and the influence of languages spoken: An application of IPA. Phuket, Thailand: 8th APA-CHRIE conference, 12-14 Aug 2010
  • Prayag G. (2010) TALC and tourism development: A case study of Mauritius. Limassol, Cyprus: ATLAS Annual Conference, 2-7 Nov 2010
  • Prayag G., Landre M. and Ryan C. (2010) A longitudinal study of restaurant locations in Hamilton city, New Zealand: An application of three classic retail theories. Auckland, New Zealand: New Zealand Tourism & Hospitality Research Conference, 23-26 Nov 2010
  • Prayag G. (2009) Paradise for who? Segmenting visitors’ images and their influence on loyalty levels. Bruneck, Italy: Consumer Behavior in Tourism Symposium, 15-19 Dec 2009
  • Prayag G. (2008) Tourist evaluation of destination image, satisfaction and future behavioural intentions - The case of Mauritius. Hamilton, New Zealand: Waikato Management School Student Conference, 20-20 Oct 2008
  • Prayag G. (2008) Visitors’ perceptions of service interactions with hotel employees- Cross cultural perspectives. Hanmer Springs, New Zealand: New Zealand Tourism & Hospitality Research Conference, 3-5 Dec 2008
  • Prayag G. and Ryan C. (2008) From motivations to perceptions: The influence of nationality and ethnicity on destination choice and image. Bangkok, Thailand: 14th APTA Conference, 10-12 Jul 2008
  • Prayag G. and Ong CE. (2007) The Opportunities and Challenges in Imaging, Branding and Marketing of the City Brand Cape Town: Stakeholders' Perspectives. Macao, SAR, China: 2nd International Conference on Destination Branding & Marketing, 17-19 Dec 2007
  • Prayag G., Zhang W. and Ryan C. (2007) The role and influence of destination image in the tourist destination choice process - an integrative model. Beijing, China: 5th APac-CHRIE & 13th APTA Joint Conference, 20-24 May 2007
  • Prayag G. (2006) Country vs. city brand image and personality: Do visitors’ perceive any differences. Hamilton, New Zealand: Inaugural New Zealand International Hospitality Management Conference, 30 Nov-1 Dec 2006
  • Prayag G. (2006) Destination mix elements-A comparison of stakeholders’ and visitors’ perceptions. Dunedin, New Zealand: New Zealand Tourism & Hospitality Research Conference, 5-8 Dec 2006
  • Prayag G. (2006) Positioning the city product as a tourist destination- A comparison of four South African cities. Dunedin, New Zealand: ATLAS Asia-Pacific Conference, 3-5 Dec 2006
  • Prayag G. and Dookhony-Ramphul K. (2006) Clustering passengers’ expectations and perceptions of service quality at Air Mauritius. Singapore: BAI International Conference, 12-14 Jul 2006
Chapters
  • Prayag G. and Das S. (2017) Tourism in India: Development, Performance and Prospects. In HAll CM; Page SJ (Ed.), The Routledge Handbook of Tourism in Asia: xx. Abington Oxon: Routledge.
  • Prayag G., Finsterwalder J. and Hall CM. (2017) Service Experience in the Tourism and Hospitality Industry: Conceptualization and Measurement. In Dixit S (Ed.), Handbook of Consumer Behaviour in Hospitality and Tourism, Routledge Abingdon: Routledge.
  • Hall CM., Malinen S., Vosslamber R. and Wordsworth R. (2016) Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes. : 298pp. Abingdon: Routledge.
  • Morrish S., Prayag G. and Nguyen M. (2016) From brand love to brand divorce: the effect of a disruption in supply on consumer-brand relationships. In Hall CM; Malinen S; Vosslamber R; Wordsworth R (Ed.), Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes: 121-131. Abingdon: Routledge.
  • Prayag G. (2016) It's not all dark! Christchurch residents' emotions and coping strategies with dark tourism sites. In Hall CM; Malinen S; Vosslamber R; Wordsworth R (Ed.), Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes: 155-166. Abingdon: Routledge.
  • Prayag G. and Orchiston C. (2016) Earthquake impacts, mitigation, and organisational resilience of business sectors in Canterbury. In Hall CM; Malinen S; Vosslamber R; Wordsworth R (Ed.), Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes: 97-120. Abingdon: Routledge.
  • Prayag G. (2015) Beyond enclave tourism: the road to sustainability of Mauritius. In Morpeth ND; Yan HL (Ed.), Planning for Tourism: Towards a Sustainable Future: 240-258. Wallingford: CAB International.
  • Hosany S. and Prayag G. (2014) Determinants and outcomes of tourists' emotional responses: towards an integrative model for destination brands. In McCabe S (Ed.), The Routledge Handbook of Tourism Marketing: 447-460. Abingdon: Routledge.
  • Dimanche F., Keup M. and Prayag G. (2012) What is service design? In Stickdorn M; Frischhut B (Ed.), Service Design & Tourism: Case Studies of an Applied Research Project on Mobile Ethnography for Tourism Destinations: 12-14. Norderstedt: Books on Demand GmbH.
  • Dimanche F., Keup M. and Prayag G. (2012) What is Tourism? In Stickdorn M; Frischhut B (Ed.), Service Design & Tourism: Case Studies of an Applied Research Project on Mobile Ethnography for Tourism Destinations: 22-33. Norderstedt: Books on Demand GmbH.
  • Prayag G. (2012) Visitors to Mauritius: Using IPA to discern cultural differences in image perceptions. In Woodside AG (Ed.), Tourism Sensemaking: Strategies to Give Meaning to Experience (5th ed.): 153-175. Bingley: Emerald Group. http://dx.doi.org/10.1108/S1871-3173(2011)0000005010.
  • Prayag G., Dimanche F. and Keup M. (2012) A Tour of the Town Antibes, Juan Les Pins and Mougins/France. In Stickdorn M; Frischhut B (Ed.), Service Design & Tourism: Case Studies of an Applied Research Project on Mobile Ethnography for Tourism Destinations: 84-91. Norderstedt: Books on Demand GmbH.
  • Prayag G., Dimanche F. and Keup M. (2012) Designing Tourism Services. In Stickdorn M; Frischhut B (Ed.), Service Design & Tourism: Case Studies of an Applied Research Project on Mobile Ethnography for Tourism Destinations: 34-47. Norderstedt: Books on Demand GmbH.
  • Prayag G. (2011) Rejuvenating paradise: changing products, changing markets, and changing visitor behaviour in Mauritius. In Carlsen J; Butler R (Ed.), Island Tourism: Sustainable Perspectives: 157-170. Wallingford: CAB International.
  • Prayag G. (2010) British and French visitors' motivations and images of Mauritius: A qualitative approach. In Lewis-Cameron A; Roberts S (Ed.), Marketing Island Destinations: Concept & Cases: 37-51. London: Elsevier.
  • Prayag G. (2004) Branding tourist destinations: A case study of KwaZulu-Natal. In Benett A; George R (Ed.), South African Travel and Tourism Cases: 251-259. South Africa: Van Schaik Publishers.
Additional Publications
  • Prayag G., Orchiston C. and Chowdhury M. (2017) RESILIENCE OF TOURISM ORGANIZATIONS IN POST-QUAKE CHRISTCHURCH. Dunedin: CAUTHE, 7-10 Feb 2017.
  • Abdul-Razak N., Hall CM. and Prayag G. (2016) Malaysian accommodation providers' understanding of halal hospitality. University of Canterbury: HMTRS 2016, 2-2 Dec 2016.
  • Abdul-Razzaq S., Hall CM. and Prayag G. (2016) The halal-friendliness of accommodation providers in New Zealand: The case of providers in Auckland and Rotorua. University of Canterbury: HMTRS 2016, 2-2 Dec 2016.
  • Finsterwalder J. and Herzhoff M. (2016) Re-designing the Customer Experience in Hospitality Industry – Case Study BurgerFuel. Christchurch, New Zealand: New Zealand Tourism and Hospitality Research Conference (NZTHRC), 29 Nov-1 Dec 2016. In NZTHRC Proceedings: 35-35.
  • Hassibi S., Prayag G. and Hall CM. (2016) Gender norms and food: a content analysis of food sections in New Zealand print media (1955-2016). University of Canterbury: NZTHRC 2016, 29 Nov-1 Dec 2016.
  • Henderson K., Prayag G. and Morrish S. (2016) Dimensionality of Consumer Engagement in Fashion Blogs. Paris: Academy of Marketing Science - World Marketing Congress, 19-22 Jul 2016.
  • Mills H. and Prayag G. (2016) The Ties that Bind Fans to a Sports Team and a Sporting Event: The Case of Team ‘All Blacks’ and the Rugby World Cup 2015. University of Canterbury: ANZMAC 2016, 5-7 Dec 2016.
  • Prayag G. and Del Chiappa G. (2016) Antecedents of Heritage Tourists' Satisfaction: The Role of Motivation, Discrete Emotions and Place Attachment. Edmonton, Canada: Travel and Tourism Research Association (Canadian Chapter), 28-30 Sep 2016.
  • Prayag G. and Soscia I. (2016) Tourist Motivation, Service Interactions and Place Attachment: The Influence of National Culture. Hong Kong: Global Marketing Conference, 21-23 Jul 2016.
  • Prayag G., Chen C., Hosany S. and Odeh K. (2016) The Cognitive-Affective Relationship of Tourists to a Heritage Site: The Case of Petra. Edmonton, Canada: Travel and Tourism Research Association (Canadian Chapter), 28-30 Sep 2016.
  • Rao Y., Chen N., Zhong H. and Lin X. (2016) The Industrial Clustering Phenomenon in the Catering Market in China: A Study on Hangzhou Green Tea Restaurant Lawsuit. Christchurch: 2016 New Zealand Tourism and Hospitality Research Conference, 29 Nov-1 Dec 2016. : 25-25.
  • Soscia I., Prayag G. and Hesapci O. (2016) Advertising Guilt-Laden Tourism Products: Beyond Cultural Differences. Hong Kong: Global Marketing Conference, 21-23 Jul 2016.
  • Stangl B., Prayag G. and Polster L. (2016) Collaborative Destination Marketing: Visitors’ Perceptions and Profitability of the Pay-What-You-Want (PWYW) Pricing Method. University of Canterbury: ANZMAC 2016, 5-7 Dec 2016.
  • Tombs A., Chen C., Finsterwalder J. and Prayag G. (2016) Place Attachment and Transitional Servicescapes. Hong Kong: Global Marketing Conference, 21-23 Jul 2016.
  • D'Urso P., Prayag G., Disegna M. and Massari R. (1900) Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers.