Applied Immersive Game Design


Bachelor of Product Design

Applied Immersive Game Design


Applied Immersive Game Design is one of three majors of the Bachelor of Product Design degree which promotes interdisciplinary innovation.

This subject covers both virtual and augmented reality, where software and hardware are evolving at a massive pace. Students will acquire knowledge and skills in creative and technical design, and business expertise within the gaming industry. Students will also have opportunities to design and develop games that meet end-user needs for entertainment, education, rehabilitation and industrial applications.

By studying Applied Immersive Game Design, you will understand idea generation, game structure and interface design, and gain practical experience in prototyping for a range of platforms, animation software and game engines, with an emphasis on virtual, augmented and mixed reality.

Why study Applied Immersive Game Design at UC?

  • UC’s school of Product Design brings together creative design, science, engineering and business studies, and there are opportunities to apply your learning through team-based projects, entrepreneurship courses, and the use of dedicated, hands-on product innovation spaces.
  • Developing your skills throughout the degree, you'll be building your first games, right from the first semester of year one.
  • Based at UC, the Hit Lab NZ, specialises in the rapidly growing areas of augmented reality and immersive game design, with expert lecturers and facilities.
  • UC is ranked in the top 200 universities in the world for Business and Management Studies, and Computer Science and Information Systems (QS World University Rankings by Subject, 2017).

Students should ideally have at least 14 credits in Level 2 NCEA science and mathematics (or the IB/CIE equivalent of these).


At all levels, students will undetake significant hands-on projects, working in teams and individually, to design and test game prototypes, using computer coding and game engines to the level needed to launch a new game app or pitch a new product concept to a client or investor.

100-level courses

The following four compulsory core courses are taken by all Product Design students:

Plus three required courses specific to Applied Immersive Game Design students:

200-level courses

Applied Immersive Game Design students past first year will go on to take courses in areas such as Gaming Mathematics and Statistics, Game Design in Context, Software Engineering and Algorithms.

Career opportunities

The electronic entertainment and technology sector is one of the biggest earners worldwide, with the gaming industry in particular growing at an exponential rate. Game development companies are continuously looking for well-qualified graduates with advanced technical skills and experience. New Zealand in particular houses more start-up developers per capita than any other country in the world, which benefit from graduates with ‘all-round’ skills, from technical aspects through to marketing and customer support.

Many companies look for graduates with broad skills and a user-centred approach to game and software design, for example in the areas of entertainment, industrial, retail, tourism, education, behavioural intervention, robotics, and medical and rehabilitation. 

More information

School of Product Design

Phone +64 3 369 4271 or +64 3 369 4272

Physical location
See the Department website for up-to-date location details.

Postal Address
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand