Master of Strategic Communication*
The Master of Strategic Communication (MStratCom) prepares students for careers in complex, professional media for corporations, public relations, and advocacy. Students will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.
This taught master’s is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas or are wanting to change their career focus.
Why study an MStratCom at UC?
- UC’s Media and Communication department maintains close relationships with professional media outlets and frequently hosts guest speakers from the industry, including internationally renowned professors from other universities. Recent examples include lecturers from Cardiff University and the Danish School of Media and Journalism.
- UC’s Journalism graduates can be found in leading newsrooms throughout the country, and many have received national awards in news reporting and editorial writing.
- Students will have the opportunity to complete an industry internship to credit towards their master’s, with UC’s extensive contacts with key local corporations.
* Subject to Universities New Zealand CUAP approval, due December 2017.
Note that this qualification is only open to enrolments for study in 2018.
Normally the minimum requirement is a three-year bachelor’s degree from a New Zealand university, or a qualification or combination of qualifications considered to be equivalent.
If you gained your qualifications overseas, these will need to be assessed to make sure they are of an equivalent standard.
Qualification specific requirements
Students should have achieved at least a B average in 300-level courses in their undergraduate degree, or have relevant professional work experience to the satisfaction of the Head of Department and the Dean of Arts (Academic).
For the full entry requirements see the Regulations for the Master of Strategic Communication or use the admission requirements checker.
You are also required to meet UC’s English language requirements.
Qualification structure and duration
The MStratCom includes 180 points of coursework, including one 60-point dissertation. This can be completed in 12 months of full-time study or 36 months part-time.
Students can start in February 2018.
Subjects and courses
The MStratCom requires 180 points of coursework, with two compulsory courses, a dissertation, and two optional courses:
- COMS 421 Strategic Communication Theory and Application (30 points)
- COMS 425 Campaign Planning with Social Data Analysis (30 points).
Optional courses – choose two:
- COMS 401 Media Research Methods or JOUR 401 Media Literacies: Principles and Practice (30 points)
- COMS 407 Communicating Through Independent Media (30 points)
- COMS 408 Ethics for Professional Communicators (30 points)
- PACE 495 Professional and Community Engagement Internship (30 points).
- COMS 692 Dissertation (60 points).
How to apply
Find out how to apply for graduate and postgraduate qualifications.
Students can go on to study a PhD in Media and Communication or Journalism.
Graduate students of the MStratCom will have advanced skills in communications writing and editorial knowledge for different kinds of media. They will be prepared to lead professional and business communications that go out to clients and large audiences or communities.
Strategic Communication graduates will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations and also internal communications within companies.
Students may also find work in a variety of fields such as news media, publishing, communications advisories, non-profit organisations, social media, and strategic marketing.
For full requirements see the Regulations for the Master of Strategic Communication.
For study planning help contact the Department of Media and Communication or:
University of Canterbury
Private Bag 4800
Level 4, Karl Popper Building