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This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.
The foundations of the tourism system and its components are critically evaluated. Lectures and assessments introduce students to the tourism, hospitality and events industry at global, national and local levels. Core management and marketing activities in these industries are outlined and discussed. The role, use and management of cultural resources for tourism purposes is emphasized.The course is designed to introduce students to the tourism, hospitality and event industries and their key components. Students will also be exposed to planning and marketing activities in the tourism industry. The assigned readings and lectures will also help students to understand the impacts of tourism on individuals, organizations and communities, with a particular emphasis on cultural resources.
The objectives of the course are:1. Describe the tourism system and critically evaluate its components.2. Assess the role of hospitality and events in supporting the tourism industry and its impacts (economic, socio-cultural, and environmental).3. Evaluate the strategy and marketing activities in the tourism, hospitality and events industry.4. Understand and discuss the tourism-related cultural and social resources (Māori, Pasifika and Post-colonial Cultures) of Aotearoa New Zealand.
MKTG100
Lectures for this course are recorded using the ECHO360 lecture recording system. However, some class activities will not be recorded and guest lectures by practitioners may not be recorded as per the request of the guest lecturer.
Girish Prayag
Assessments in this course are designed to measure the extent to which a student can recognise and understand the components of the tourism system, linking planning and marketing activities to these components, and identifying the tourism related cultural resources in Aotearoa New Zealand. There is a compulsory field trip in this course as part of the assessments.To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Cooper, Chris , Hall, C. Michael; Contemporary tourism : an international approach ; Goodfellow Publishers LIM, 2022.
Cooper, Chris , Hall, Colin Michael; Contemporary tourism : an international approach ; Fourth edition; Goodfellow Publishers Limited, 2019.
There will be assigned readings from peer-reviewed journal articles to help you with your individual reflection and applied project.
LEARN
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .