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This course introduces students to core topics in international marketing. The course is fundamental to almost all career paths for students in the marketing field with firms that have an international dimension to their marketing strategies. The course is also complementary to the other offerings in International Business.
The objectives of the course are:1. Acquire an understanding of how international marketing differs from domestic marketing2. Acquire an understanding of the economic, cultural, social, political, and legal environments ofdifferent countries and political/economic regions and an awareness of how they affect marketing.3. Identify and analyse the influence and impacts of the international marketing environment onstrategic and tactical decision-making.4. Understand the methods for determining which overseas markets to target with respect tointernationalisation strategies and different modes of market entry.5. Identify and evaluate opportunities for international market development in order to maximisecompetitive advantage6. Research and design a market entry strategy for a selected international market opportunity as part of the preparation of an international marketing programme.
At least 30 points of 200-level courses in MKTG
MGMT316
Students must attend one activity from each section.
Lectures for this course are recorded using the ECHO360 lecture recording system. Please note that in some cases some material may not be available on Learn because of commercial sensitivity.
Michael Hall
Sussie Morrish
The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
TThere is no set text for this course. However, essential readings are placed on LEARN.Essential and other recommended readings are available through the library and online. Readings and course content with identified essential, recommended and further reading are noted online on LEARN during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition, extensive use will also be made of publication links, websites and streaming video.
LEARN
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .