Semester One 2012
Science and Entrepreneurship in New Zealand, Part 1
This course is designed for students wanting to gain an understanding of the commercialisation of scientific ideas and devices. This course is suitable for undergraduates and graduates who wish to understand the entrepreneurial process. SCIE301 will cover topics important for start-up businesses and new ventures, including intellectual property issues, basic accounting and business plans. You will learn how to improve your oral and written communication skills and how to network with entrepreneurs and innovators. Case studies will be used to explore these concepts by examining successful businesses. Access to a DVD player, computer and or ipod is essential for this course.
Are you looking for a course that complements and enhances your degree? Something fresh, innovative and thought provoking? Then the Science and Entrepreneurship courses (SCIE301 & SCIE302) could be what you are looking for! The SCIE301 and SCIE302 courses are suitable for any student who is interested in the Innovation and Entrepreneurship of Science or Technology based ideas or inventions.
The SCIE301 and SCIE302 courses are designed for students who are interested in knowing more about commercialising an idea, starting their own science or technology venture, working in a start-up company, or gaining knowledge on how hi-tech companies work. These courses will provide you with an understanding of the key processes required to take a science or technology based idea from the laboratory to the marketplace and cover such topics as: innovation, intellectual property, evaluating a business opportunity, marketing basics, and how to write and present in the business world.
Both SCIE301 and SCIE302 are internally assessed and encourage student-centred learning. Instead of the traditional tests and exams, the assessment in both courses is by assignments that are based around materials that would be necessary if you decide to commercialise an idea. Where else are you going to be assessed on how well you can pitch an idea while riding a lift?
Lectures for both courses involve traditional lectures, discussions with entrepreneurs and related professionals (such as IP lawyers), group work and class discussions on a range of current material related to the course topic such as TED lectures, journal and magazine articles.
The SCIE301 and SCIE302 courses can be taken separately or together (SCIE302 without SCIE301 requires approval from the Dean of Science).
SCIE301 COURSE CONTENT
1. What is entrepreneurship?
- What are the key characteristics of successful entrepreneurs?
- What is the difference between a small business and entrepreneurship?
2. How to assess a new science or technology based opportunity to determine if it is worth pursuing:
- What is the problem or service your business is solving?
- Who are the target customers
- Why will these customers buy your product/service over what already exists?
- Target market - importance of market segmentation
- The Competition
3. Intellectual Property basics
- Patents, Trademarks, Trade Secrets, Copyright, Designs, Plant Variety Rights
- How to read a patent and do a patent search
- Determining an Intellectual Property strategy for your business
4. Evaluating a business opportunity
- SWOT analysis (Strengths, weaknesses, opportunities and threats)
- PEST analysis (Political, Economical, Social and Technological)
5. Business model basics
- What is a business model?
- Why is choosing the right business model important in ensuring success?
1. To identify and explain the main elements of the entrepreneurial process to take a science or technology based idea from the laboratory to the marketplace
2. To analyse and critique the key characteristics of an entrepreneur
3. How to critically assess a potential new science or technology based opportunity to determine if it is worth pursuing
4. To understand the various Intellectual Property (IP) options available to a science or technology based company and be able to apply this knowledge to a new venture
5. How to perform a patent search and interpret the results; be able to identify and understand the key parts of a patent and explain the patent process including filing for a patent in New Zealand and overseas
6. To develop key business skills which may include:
i. How to carry out a SWOT (strengths, weaknesses, opportunities and threats) analysis to determine whether a new business venture or idea is worth pursuing
ii. How to write and present for a business audience and apply this to real-life situations
iii. To research and write a market analysis report to determine whether an invention or idea is worth pursuing
105 points, including 44-45 points at 200-level.
This course is jointly taught by the University of Canterbury and powerHouse Ventures. powerHouse invests in and grows early-stage technology ventures and has a branch on campus in the NZi3 building. For more information about this course please contact Dr Rachel Wright at 027 512 4894 or email her at email@example.com
This course is 100% internally assessed. The assessments are based around materials that would be necessary if you decide to commercialise an idea or invention. The assessments for 2012 are as follows:
1. Essay on the key characteristics of successful entrepreneurs
2. Analysis of the Intellectual Property portfolio of a New Zealand High-Tech company
3. Opportunity assessment for a potential new product developed at a university
Students will also be required to complete a short pitch in class but this will not be formally assessed.
There are no textbooks for this course. All material will be provided on LEARN or on a DVD.
This course will not be offered if fewer than 8 people apply to enrol.
For further information see
College of Science.
All SCIE301 Occurrences
Semester One 2012