MKTG611-17S2 (C) Semester Two 2017

Current Topics in Marketing

15 points

Details:
Start Date: Monday, 17 July 2017
End Date: Sunday, 19 November 2017
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 28 July 2017
  • Without academic penalty (including no fee refund): Friday, 13 October 2017

Description

An advanced examination of contemporary issues in marketing.

Current Topics in Marketing discusses latest Marketing theories and applications around the globe. This course is organised around state-of-the-art marketing topics that are presented, discussed and critiqued throughout the course. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing theory and practice. The course relies on contributions from all course participants on a weekly basis. Current Topics is interactive and discussion based to enhance student participation.

Workload
The workload throughout the course is as follows:
• Lectures / Participation (Contact time) 24 hrs
• Individual Assignment 24 hrs
• Group Assignment 50 hrs
• Preparation for Lectures etc. 24 hrs
• TOTAL 122 hrs

Learning Outcomes

  • Upon completion of this course students should be able to:

  • Identify current topics relevant for marketing.
  • Demonstrate knowledge of current marketing theories and applications discussed throughout the course.
  • Demonstrate analytical thinking skills to critique current thinking in marketing theory and practice.
  • Demonstrate individual and team working skills by reading, understanding and analysing research articles in the field and disseminating findings both orally and in written form.

    This course addresses the MCom learning goals:

  • Learning Goal 1: A graduate can demonstrate higher level in-depth knowledge and understanding of contemporary thought and developments within your specific research area.
  • Learning Goal 2: A graduate can evaluate the implications of their own research findings for the wider body of relevant academic literature.
  • Learning Goal 3: A graduate can plan and undertake independent academic research that shows a sound understanding of ethical practice.
  • Learning Goal 4: A graduate can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in their chosen discipline.

Prerequisites

Subject to approval of the Head of Department

Restrictions

MGMT452

Equivalent Courses

MGMT452

Course Coordinator / Lecturer

Joerg Finsterwalder

Raja Subramanian

Assessment

Assessment Due Date Percentage  Description
Scholarly Article Presentation & Critique 25% Scholarly Article Presentation & Critique
Participation 25% Participation
Team Project Report 18 Oct 2017 35% Team Project Report
Team Project Presentation 18 Oct 2017 15% Team Project Presentation


Grading
The various pieces of assessment may be scaled to determine a final grade and 50% should not be regarded as a pass mark.

Textbooks / Resources

A copy of reading materials for the course will be made available via the course LEARN site.

Notes

Departmental Academic Policies The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $925.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG611 Occurrences

  • MKTG611-17S2 (C) Semester Two 2017