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The primary objective of this course is to expose students to the marketing practices of the business community within the context of solving a defined marketing problem. The experience should accomplish the following specific goals: Give students actual business experience allowing them to apply classroom theory to an actual marketing situation. This will allow the student to develop sophistication in adapting and applying theory. Challenge students to learn the communications skills necessary to work within the context of an actual business environment. Present a mentored laboratory experience that will allow students to address a relevant business problem or issue with the safety net of guidance from the mentor.
The Marketing Internship Programme has been established by the Department of Management at the University of Canterbury to offer outstanding students in their undergraduate studies the opportunity to apply marketing theory to practical business challenges.The objective of this course is to expose students to real life challenges in marketing, through the process of addressing a defined business problem on-site in a business or organisation. It will provide students with experience of applying marketing concepts in an organisational setting. This will reinforce and develop their learning in marketing courses by providing real-life experience of analysing situations, identifying issues, undertaking research, dealing with clients and applying theory.Students who successfully complete this course will:• gain professional work experience in their chosen specialist subject; • develop their skills at applying their knowledge to practical problems, their ability to work effectively in a professional environment, and their employability in their chosen field; • improve writing and communication skills, especially with respect to report writing.
Students completing the course will gain professional work experience in their chosen specialist subject. This will develop their skills at applying their knowledge to practical problems, their ability to work effectively in a professional environment, and their employability in their chosen field. Students will also improve writing and communication skills, especially with respect to report writing.
(1) MKTG100 or MGMT102; (2) MKTG201 or MGMT210; (3) MKTG202 or MGMT212; (4) Application to Head of Department of Management.
MGMT313
No lectures. Meetings by arrangement with the course lecturer. E-mail or text should be used for contact between students and the course lecturer.
Paul Ballantine
Lecturer: Email Vanessa O'NeillRoom 405 Law Building
Assessment in this course is intended to measure the extent to which a student is able to integrate and apply marketing research or concepts to a level that would be acceptable for an employee responsible for a marketing function in a company. Weightings and descriptions of the various pieces of assessment are:Internship Report 01/02, 12 p.m. 80%Internship Reflection Report 01/02, 12 p.m. 20%As in the workplace, projects are due on the date assigned. Late projects will be assessed as follows:Late the same day the assignment is due (watch for due time) – Minus 3 pointsLate the next day – Minus 5 pointsYou continue to lose 1 point each subsequent day after the assignment due date.The written assignments are to be submitted as a Word document via email from your student account. Hardcopies are not required. Be aware of the time it may take to send the assignments through due to slow servers, attachment sizes, spam filters etc.Note: Regardless of points earned, you will not pass this course without completing ALL assignments.Course Assignment DescriptionsThis course has two assignment components; an internship report and an internship reflection report. Internship Report: In the internship report, you will go into depth analysing the topic and company of your placement. The paper should include, but is not limited to, an executive summary, marketing theory and application of models, research approach, recommendations / evaluation with future directions. The report should be comprehensive but concise, no more than 4,000 words (approx. 15 pages) in length. In addition, it has to include a bibliography that indicates the sources consulted in conducting the research project and, if necessary an appendix. It is expected that you reference at least 10 marketing-related scholarly sources. The 15-page limit refers to the body of text, i.e. it excludes the table of contents, bibliography and appendix/appendices. Expert interviews have to be provided in the bibliography and the appendix has to include a (transcribed) summary of them. If a research component is involved that includes interviews and / or questionnaires, you have to receive approval from the Human Ethics Committee. The appendix can also include detailed data sets which you’ve used to produce a summary for the body of the text. All sources, also company sources, have to be indicated.Internship Reflection Report: In the internship reflection report, you are required to reflect on your placement with the company. That includes but is not limited to describing your personal and professional gains from this internship placement. This includes reviewing the sections and elements of the report and commenting on which sections you think you have done well and why, and which ones are not so strong and why. Please discuss what you would have done differently with respect to any research element of the internship project. In reviewing your experiences in the internship what were the three things that were the most rewarding and why? In reviewing the managerial and personal aspects of the internship what would you have done differently and why? The report should be comprehensive but concise, no more than 1,000 words (approx. 3-4 pages) in length, and should include a bibliography that indicates the sources consulted in reflecting on the internship.Final Observations: As an upper-level course in the Marketing major, this class places particular emphasis on your mastery of both theory and application skills. You will be expected complete an individual viable and real-world marketing project by the end of the summer semester; and, just as in the workplace, will face penalties for failing to complete work on time. If you have questions or concerns about the expectations for your performance in this course, please contact me to discuss.Writing and ReferencingAll assignments in this course should be word-processed, spell-checked, logically written and coherent. The “default” citation and referencing style for the reports is the APA 6th edition. This style requires in-text author and date citations and a reference list with full bibliographic details at the end of the document. Be sure to use style guides and references for the most current edition. The key point to remember about referencing is that the reference should be clear enough so that someone far removed in time and space could read it and go to the same source. For referencing examples please read the APA Manual.To learn about this style you can borrow a copy of the manual (APA, 6th edition) from the library or check the library’s Introduction to APA Citation web pageYou can use EndNote software to format your references for you.
Kotler, Philip. , Keller, Kevin Lane; Marketing management ; 13th ed; Pearson Prentice Hall, 2009.
No specific readings. The student is required to do their own literature research relating to the individual project. It may be helpful to consult a standard marketing textbook, such as: Kotler, P., and Keller, K. (2010) Marketing Management (14th ed.). New York: Prentice Hall.
Student Information
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $1,311.00
International fee $5,775.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
Maximum enrolment is 50
For further information see Management, Marketing and Tourism .