Use the Tab and Up, Down arrow keys to select menu items.
This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
WorkloadThe estimated workload for this course is about 150 hours. This is made up as follows:Lectures 24 hours Assignments 80 hours Lecture preparation and follow-up 46 hours
BCom Learning Goals: Goal 1: Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce;Goal 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems;Goal 3: Graduates can understand issues from a range of ethical, global and multicultural perspectives;Goal 4: Graduates are able to communicate effectively both orally and in written form;Goal 5: Graduates are aware of and understand the relevance of biculturalism in Aotearoa New Zealand.At the completion of the course students should have: 1. A critical understanding of macro-marketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society. 2. An understanding of the nature of the tourism marketing systems within New Zealand and beyond. 3. An ability to apply tourism macro-marketing concepts to analyse tourism and hospitality issues and generate and reflect on potential solutions. 4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand.
(1) MKTG100; and (2) 60 points from any 200 level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science subjects approved by the Head of Department. RP: MKTG314
MKTG314
Michael Hall
Tim Baird
GradingGrades will follow departmental policies with respect to the grading of undergraduate courses.
Cohen, Scott A. et al; Understanding and Governing Sustainable Tourism Mobility : Psychological and Behavioural Approaches ; Taylor and Francis, 2014.
Gossling, Stefan , Hall, Colin Michael, Scott, Daniel; The Routledge handbook of tourism and sustainability ;
Singh, Tejvir,1930- , Singh, Tejvir; Critical debates in tourism ; Channel View Publications, 2012.
Hall, C.M., Prayag, G. & Amore, A. (2018) Tourism and Resilience, Channelview, Bristol.There is no set text for this course.Other highly recommended readings are available through the library. Readings and course content with identified essential, recommended and further reading are also available online on LEARN during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video.
MKTG317S2 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA http://www.ucsa.org.nz/support/. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $775.00
International fee $3,188.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .