MKTG315
Marketing for Behavioural Change
Description
Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Any 45 points 200-level COMS, MGMT, MKTG, PSYC, SOCI or other social science approved by Head of Department of Management.
MGMT341
MGMT341
