MKTG311-24S1 (C) Semester One 2024

Retail Marketing

This occurrence is not offered in 2024 - see department for alternatives

15 points

Details:
Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024

Description

This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

Prerequisites

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG311 Occurrences

  • MKTG311-24S1 (C) Semester One 2024 - Not Offered - see department for alternatives