Assessment
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Team Project Presentations
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30%
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Team Project Presentations
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Individual Project
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07 Sep 2012
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35%
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Individual Project
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Test
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02 Oct 2012
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35%
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Test
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Cover sheets MUST be used on all assignments/essays.
Coversheets - Group and Individual
Textbooks
Recommended Reading
Bruhn, Manfred;
Relationship marketing : management of customer relationships;
Prentic Hall, Financial Times, 2003.
Further Readings:
Baron, S., Conway, T., & Warnaby, G. (2010). Relationship Marketing: A Consumer Experience Approach. London: Sage Publications Ltd. (available as online resource)
Buttle, F. (2009). Customer Relationship Management. Concepts and Technology (2nd ed.). London: Butterworth-Heinemann. (available as online resource)
Egan, J. (2011). Relationship marketing: exploring relational strategies in marketing (4th ed.). New York: Financial Times, Prentice Hall.
Godson, M. (2009). Relationship Marketing. New York: Oxford University Press.
Gummesson, E. (2008). Total Relationship Marketing (3rd ed.). Sydney: Butterworth-Heinemann.
Harwood, T., Garry, T., & Broderick, A. (2008). Relationship Marketing: Perspective, Dimensions and Contexts. London: McGraw-Hill.
Little, E., & Marandi, E. (2003). Relationship Marketing Management. London: South-Western CENGAGE Learning.
Stone, M., Woodcock, N. & Machtynger, L. (2000). Customer Relationship Marketing. Get to know your customers and win their loyalty. London: Kogan Page Ltd.
Notes
Departmental Academic Policies
The Department assumes that you have read this document.
You should also read the General Course and Examination Regulations
Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.
IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Coversheets - Group and Individual
