Use the Tab and Up, Down arrow keys to select menu items.
This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MGMT 318; MKTG 303
Students must attend one activity from each section.
Lucie Ozanne
Professor Pia Albinsson
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .