MKTG307-24S2 (C) Semester Two 2024

Advertising and Promotion Management

15 points

Details:
Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024

Description

This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.

Prerequisites

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Restrictions

MGMT 318; MKTG 303

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 09:00 - 11:00 Meremere 108 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator / Lecturer

Lucie Ozanne

Guest Lecturer

Professor Pia Albinsson

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG307 Occurrences

  • MKTG307-24S2 (C) Semester Two 2024