Course Information System - University of Canterbury - New Zealand

Search Courses

Year


Search by Subject



Subjects

Qualifications

MKTG301-11S2 (C) Semester Two 2011
International Marketing Strategy

30 points, 0.2500 EFTS
11 Jul 2011 - 13 Nov 2011
↓Other occurrences

Description

This course examines the marketing of products outside a manufacturer’s home country. Particular emphasis is given to strategic issues in international marketing. A series of cases is used to illustrate the concepts being presented.

Pre-requisites

(1) MKTG201 or MGMT210; (2) MKTG202 or MGMT212; (3) MKTG204 or MGMT204.

Restrictions

MGMT316

Equivalent Courses

MGMT316

Timetable

Lectures
Streams Day Time Where Notes
Stream A Tuesday 9:00am-11:00am A3 Lecture Theatre  
Wednesday 1:00pm-3:00pm A3 Lecture Theatre 13 Jul - 10 Aug,
7 Sep - 21 Sep,
5 Oct - 12 Oct

Course Coordinator / Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
Country Notebook 19 Aug 2011 20% Country Notebook
Global Marketing Plan 12 Oct 2011 35% Global Marketing Plan
Presentation of Plan 5% Presentation of Plan
Test 1 06 Sep 2011 20% Test 1
Test 2 28 Sep 2011 20% Test 2

Examination and Formal Tests

Test Tuesday 06 Sep 2011 6:00pm-8:00pm E5 Lecture Theatre , E7 Lecture Theatre
Test Wednesday 28 Sep 2011 6:00pm-8:00pm A1 Lecture Theatre , A2 Lecture Theatre

Notes

Departmental Academic Policies
If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Fees

Domestic fee $1,260.00
International fee $5,550.00


For further information see Management.

All MKTG301 Occurrences

  • MKTG301-11S2 (C) Semester Two 2011
         Next Year