Statistical Methods for Management
This course focuses on the appropriate use of commonly used multivariate statistical techniques to analyse data to inform management. Multiple regression analysis is covered at some length. Other topics include correlation, analysis of variance, discriminant analysis and data mining. Students use a commercial statistical package, SPSS, throughout the course. Interpretation, reporting and critical reflection of the results for management are emphasized. The contribution of each analysis to understanding a business situation is identified. The concept of a statistical model is introduced. This is a required course for majors in Marketing and Management Science and Operations Management and is a prerequisite for all honours degrees offered by the Department of Management.
(1) MSCI110 or 15 points of STAT; (2) 15 points from MSCI or MGMT or MKTG or MATH