Professional Internship in Marketing
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The primary objective of this course is to expose students to the marketing practices of the business community within the context of solving a defined marketing problem. The experience should accomplish the following specific goals: Give students actual business experience allowing them to apply classroom theory to an actual marketing situation. This will allow the student to develop sophistication in adapting and applying theory. Challenge students to learn the communications skills necessary to work within the context of an actual business environment. Present a mentored laboratory experience that will allow students to address a relevant business problem or issue with the safety net of guidance from the mentor.