MGMT204
Consumer Behaviour
Description
Consumer and industrial buyer behaviour theory, practice and models are examined and important influences on the behaviour of these markets explored, along with their implications for marketing.
Any 30 points in ECON, MGMT, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management. RP: Prior or concurrent enrolment in (MGMT210 AND MGMT212) or MGMT202
BSAD204
