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World forest resources. Patterns of world trade, shipping and policies of international trade. Roles of international institutions in free trade and economic integration. Trade, aid and economic development with special reference to forestry and forest industries.
This course will provide students with an understanding of modern marketing tools required today by the forest products sector to compete internationally, along with an appreciation of international trade flows for forest products.
Students will be able to:Apply product, pricing and communication strategies to build customer relationships and grow market shareAssess market requirements for current and future forest productsUnderstand the power of global trends on the macro-environment and how these are likely to influence product portfolios and global trade flowsDemonstrate an understanding of international trade commodities and trade flows;Demonstrate an understanding of marketing principles related to forest products;Show the ability to develop future marketing strategies related to international trade of forest products.
For further information see School of Forestry Head of Department
Additional reference material will be placed on reserve in the Library as required. Lecture notes will be provided in class.
Domestic fee $1,038.00
International fee $4,275.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see School of Forestry .