FORE426-17S2 (C) Semester Two 2017

Forest Products Marketing and International Trade

15 points

Details:
Start Date: Monday, 17 July 2017
End Date: Sunday, 19 November 2017
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 28 July 2017
  • Without academic penalty (including no fee refund): Friday, 13 October 2017

Description

World forest resources. Patterns of world trade, shipping and policies of international trade. Roles of international institutions in free trade and economic integration. Trade, aid and economic development with special reference to forestry and forest industries.

This course will provide students with an understanding of modern marketing tools required today by the forest products sector to compete internationally, along with an appreciation of international trade flows for forest products.

Learning Outcomes

  • Students will be able to:
  • Apply product, pricing and communication strategies to build customer relationships and grow market share
  • Assess market requirements for current and future forest products
  • Understand the power of global trends on the macro-environment and how these are likely to influence product portfolios and global trade flows
  • Demonstrate an understanding of international trade commodities and trade flows;
  • Demonstrate an understanding of marketing principles related to forest products;
  • Show the ability to develop future marketing strategies related to international trade of forest products.

Course Coordinator

For further information see School of Forestry Head of Department

Assessment

Assessment Due Date Percentage 
Lab Reports 5%
NZ Company Report 10%
Group Marking Information Assignment 10%
Group Forest Sector Presentation 5%
Mid-Semester Test 20%
Marketing Plan 30%
End-of-Year Exam 20%

Textbooks / Resources

Additional reference material will be placed on reserve in the Library as required. Lecture notes will be provided in class.

Indicative Fees

Domestic fee $1,038.00

International fee $4,275.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see School of Forestry .

All FORE426 Occurrences

  • FORE426-17S2 (C) Semester Two 2017