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This course prepares students to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use it. Topics will include networks, convergence culture, privacy and new forms of public life. In the second half of the course students will apply these ideas in a community or workplace environment. This course involves community and work-integrated learning.
Please note that this is a limited entry course. For more information, contact the Course Coordinator.This course prepares you to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use them. Topics will include networks, community, privacy and new forms of public life. In the second half of the course you will apply these ideas in a community or workplace environment. This course involves community/work-integrated learning.
By the end of the course you should be able to- describe trends and practices in public social media communication- understand and apply key concepts of digital media studies- discuss arguments around the impact of digital media on public organisations- combine theory and practical work- apply academic arguments through analysis of media texts- develop writing, group work, oral presentation and discovery learning skills
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Students should have 15 points at the 100 level in COMS. Students without this prerequisite, but with at least a B average in 60 points of relevant courses, may enter the course with the approval of the Department Coordinator or the Undergraduate Coordinator for COMS.
COMS222, COMS207
COMS207
Donald Matheson
Detailed information about assessments can be found on Learn.
Hinton, Sam(Lecturer in media) , Hjorth, Larissa; Understanding social media ;
Other readings are provided via Learn.
Domestic fee $746.00
International fee $3,038.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Language, Social and Political Sciences .