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Special Topic: Creating Media Advocacy Campaigns
Suppose you want to advocate an idea, so you decide to create an advocacy campaign through media. You make an advocacy communication plan, by understanding the context of your advocacy, setting up targets of your messages, selecting the media you are going through, and deciding how outcomes of your messages will be evaluated.You think you have made a good plan, but how can you make sure it works efficiently and effectively?This course will start with a broad introduction of the process of strategic planning advocacy communication. After that, a significant portion of the course will be devoted to different situations that an advocacy campaign creator may come across. The course will talk about theoretical and professional strategies in advertising and public relations. Students will learn ways to create different types of campaign messages, and they will also have opportunities to create advocacy campaign messages for their own topics. Such messages can be related to social policies, public health, human rights, etc., and can be delivered through different communication channels including traditional mass media and social media.This is an advanced course in advocacy communication that comes after COMS220 Special Topic in Advocacy Communication. Undergraduate students who are interested in creating strategic advocacy campaigns, regardless of completion of COMS220, are welcome.
Learning outcomes:Understanding the process of creating media advocacy campaignsPossessing skills to create different types of advocacy campaign messagesDeveloping skills to apply suitable strategies regarding specific advocacy purposesDeveloping a critical mind towards your own/others’ advocacy campaign messagesApplying what you have learnt in situations related to your future career
30 points at the 200 level in COMS. Students without this prerequisite, but with at least a B average in 60 points of the relevant courses, may enter the course with the approval of the Department Coordinator or the Undergraduate Coordinator for COMS.
Janice Leung
Domestic fee $1,464.00
International fee $5,950.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
This course will not be offered if fewer than 15 people apply to enrol.
For further information see Language, Social and Political Sciences .