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This advanced course in strategic communication will start with a broad introduction to the process of strategic campaign planning. A significant portion of the course will be devoted to different situations that a campaign creator may come across. The course will talk about theoretical and professional strategies in advertising and public relations. Students will learn ways to create different types of campaign messages. This is not a distance course. This course teaches some of the core skills that all communication professionals will need. It includes group work and requires active in-class engagement.
Any 30 points at 200 level from COMS, orany 60 points at 200 level from the Schedule V of the BA.
Students must attend one activity from each section.
April-Rose Geers
Domestic fee $1,687.00
International fee $7,900.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Language, Social and Political Sciences .