COMS220-17S1 (C) Semester One 2017

Special Topic: Planning Media Advocacy Campaigns

15 points

Details:
Start Date: Monday, 20 February 2017
End Date: Sunday, 25 June 2017
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 3 March 2017
  • Without academic penalty (including no fee refund): Friday, 19 May 2017

Description

Special Topic: Planning Media Advocacy Campaigns

When you advocate an idea, you need to communicate with your audiences. Certainly you want to do it efficiently and effectively, but how?  The first step is to make a good plan. This is an introductory course in advocacy communication for undergraduates interested in the topic. Most students in this class are supposed to be learning about advocacy communication the first time. (Even though advocacy communication is actually everywhere!)

The course will start with a broad introduction of what advocacy communication is, its purpose and effects, and its importance in the society. After understanding the basics, a significant portion of the course will be devoted to developing a media advocacy plan. Students will be given opportunities to develop their advocacy communication plans according to their interests. Such plans can be related to social policies, public health, human rights, etc., and can be delivered through different communication channels including both traditional mass media and social media. Detailed step-by-step guidelines for this project will be given as we move through the semester.

Learning Outcomes

  • Learning outcomes:
  •         Understanding the purpose and effects of advocacy communication
  •         Knowing different types of advocacy communication messages
  •         Possessing skills to develop a media advocacy plan
  •         Developing skills to apply suitable strategies regarding specific advocacy purposes
  •         Developing a critical mind towards your own/others’ advocacy communication plans and messages
  •         Applying what you have learnt in situations related to your future career

Prerequisites

15 points at the 100 level in COMS. Students without this prerequisite, but with at least a B average in 60 points of relevant courses, may enter the course with the approval of the Department Coordinator or the Undergraduate Coordinator for COMS.

Course Coordinator

Janice Leung

Assessment

Assessment Due Date Percentage  Description
Participation 5%
In-class presentation 10%
3 in-class quizzes 15% 5% each
3 take-home assignments 30% 10% each
Final project 40% Topic outline 5%, campaign proposal 25%, oral presentation 10%.

Indicative Fees

Domestic fee $732.00

International fee $2,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 20 people apply to enrol.

For further information see Language, Social and Political Sciences .

All COMS220 Occurrences

  • COMS220-17S1 (C) Semester One 2017
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