Advertising and Cultural Consumption
Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the increasingly strained relationship between advertising, consumerism, identity, the environment and citizenship. We'll take a critical approach to the most ubiquitous form of media messaging that exists: the advertisement.
COMS101 or COMS102. Students without this prerequisite but with at least a B average in 60 points in relevant courses may enter the course with the approval of the Programme Coordinator.