COMS104-18S2 (C) Semester Two 2018

Introduction to Strategic Communication

15 points, 0.1250 EFTS
16 Jul 2018 - 18 Nov 2018


This course examines the role of stratetgic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a govermental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Timetable 2018

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
1 Wednesday 11:00 - 13:00 A6 Lecture Theatre 16 Jul - 26 Aug
10 Sep - 21 Oct
Tutorial A
Activity Day Time Location Weeks
1 Friday 09:00 - 10:00 Karl Popper 612 23 Jul - 26 Aug
10 Sep - 21 Oct
2 Wednesday 14:00 - 15:00 Geography 602 23 Jul - 26 Aug
10 Sep - 21 Oct
3 Thursday 09:00 - 10:00 Karl Popper 612 23 Jul - 26 Aug
10 Sep - 21 Oct

Course Coordinator

WanChi Leung


LindaJean Kenix


Assessment Due Date Percentage  Description
Library Exercise 5% Submit on Learn.
Professional Advocacy Writing Assignments 35% 7 assignments throughout the semester. Each no longer than 400 words.
Campaign Analysis 30% Word limit: 1500.
Final Test 30% Held last day of class.

Indicative Fees

Domestic fee $746.00

International fee $3,038.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Language, Social and Political Sciences.

All COMS104 Occurrences

  • COMS104-18S2 (C) Semester Two 2018