UC Spark

Dr Sussie Morrish

Management

Fields of Research

  • Strategic marketing approaches
  • Entrepreneurial marketing
  • Entrepreneurship
  • Airline alliances

Researcher Summary

Sussie's research interests revolve around the interface between marketing and entrepreneurship, portfolio entrepreneurs, airline alliances and strategic marketing. In particular, she investigates various strategic approaches to corporate venturing, sustainability, internationalisation, branding, property and real estate decisions and country of origin effects.

Subject Area: Disciplines

Key Methodologies

  • Case study research
  • Multiple regression
  • Other qualitative methods

Prizes and Awards

  • Outstanding Paper Award at the 2012 Literati Network Awards for Excellence. (2012)
  • University of Canterbury Postgraduate Summer Scholarship (3) (2011-present)
  • Royal Institute of Chartered Surveyors (RICS) UK Research Award (2009-2010)
  • University of Auckland Business School Postgraduate Summer Scholarship (2007-2008)
  • Winner, Doctoral Research Elevator Pitch, UIC Research Symposium, Washington (2007)
  • The UIC Kaufmann Foundation Conference Scholarship - Chicago, IL (2006)
  • University of Auckland Postgraduate Summer Scholarship (2006-2007)
  • Best Presentation 8th Waikato Management School Student Research Conference (2004)
  • Babson-Kauffman ERC Doctoral Consortium Financial Award, Boston, Mass. USA (2003)

Publications


Journal Article
  • Morrish, S. and Deacon, J. (2011) A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky. Journal of Small Business and Entrepreneurship 24(1): 113-124.
  • Morrish, S., Miles, M. and Polonsky, M. (2011) An exploratory study of sustainability as a stimulus for corporate entrepreneurship. Corporate Social Responsibility and Environmental Management 18(3): 162-171. http://dx.doi.org/10.1002/csr.271.
  • Morrish, S.C. and Lee, C. (2011) Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand. Journal of Strategic Marketing 19(6): 517-529. http://dx.doi.org/10.1080/0965254X.2011.599497.
  • Vasilchenko, E. and Morrish, S. (2011) The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms. Journal of International Marketing 19(4): 88-105. http://dx.doi.org/10.1509/jim.10.0134.
  • Shepherd, C.D., Marchisio, G., Morrish, S.C., Deacon, J.H. and Miles, M.P. (2010) Entrepreneurial burnout: exploring antecedents, dimensions and outcomes. Journal of Research in Marketing and Entrepreneurship 12(1): 71-79. http://dx.doi.org/10.1108/14715201011060894.
  • Morrish, S.C., Miles, M.P. and Deacon, J.H. (2010) Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing 18(4): 303-316. http://dx.doi.org/10.1080/09652541003768087.
  • Morrish, S. (2009) Portfolio Entrepreneurs: An effectuation approach to multiple venture development. Journal of Research in Marketing and Entrepreneurship 11(1): 32-48. http://dx.doi.org/10.1108/14715200911014130.
  • Morrish, S., Levy, D. and Dong, Z. (2009) The Role Of Property In The Portfolio Of Small And Medium Enterprises. Pacific Rim Property Research Journal 15(3): 261-277.
  • Hamilton, R. and Morrish, S. (2005) Alliance Size and Airline Performance. Journal of International Business and Entrepreneurship 11(2): 35-48.
  • Morrish, S. and Hamilton, R. (2002) Airline Alliances - Who Benefits? Journal of Air Transport Management 8(6): 401-407.
Other
  • Morrish, S.C. (2011) Entrepreneurial marketing: is entrepreneurship the way forward for marketing? Journal of Research in Marketing and Entrepreneurship 13(2) Guest Editorial.
Technical Report
  • Levy, D.S. and Morrish, S.C. (2011) The strategic role of property assets within property portfolios of SMEs. Royal Institute of Chartered Surveyors (RICS). RICS. 17pp.
Authored Book
  • Morrish, S.C. (2009) The Power of More: How Portfolio Entrepreneurs Grow Multiple Businesses. Saarbrücken: VDM Verlag. 263.
Thesis - Doctor of Philosophy
  • Morrish, S.C. (2008) Portfolio Entrepreneurs: Pathways to Growth and Development. PhD, University of Canterbury, Christchurch, New Zealand.
Chapter in Book
  • Morrish, S., Miles, M. and Deacon, J. (2013) Entrepreneurial marketing. In M. Morris and D. Kuratko (Ed.), Blackwell Encyclopedia of Entrepreneurship Research: in press. Oxford: Wiley/Blackwell.
  • Morrish, S. (2008) 42Below: The Story of a Spirited Vodka Company. In O.C. Walker, J.I. Gountas, F.T. Mavondo and J.W. Mullins (Ed.), Marketing Strategy: A Decision-Focused Approach: 370-375. North Ryde: McGraw-Hill.
  • Morrish, S. (2007) Air New Zealand: challenges and opportunities. In C.W.L Hill, G.R. Jones, P. Galvin and A. Haidar (Ed.), Strategic Management: An Integrated Approach (2nd ed.): C69-C76. Milton: John Wiley & Sons.
  • Morrish, S.C. and Hamilton, R.T. (2007) Airline Alliances: Who Benefits? In T.C. Lawton (Ed.), Strategic Management in Aviation: Critical Essays: 323-330. London: Ashgate.
  • Morrish, S.C. (2005) Multiple Directorships: A Corridor to Portfolio Entrepreneurship. In Gillin, M., Butler, J., Campbell, A., Davidsson, P., et al. (Ed.), Regional Frontiers of Entrepreneurship Research: 494-509. Hawthorne Australia: Swinburne Press.
Conference Contribution - Paper in published proceedings
  • Derham, R., Cragg, P. and Morrish, S. (2012) Social Media: Goals, Challenges and Value to Small Firms. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012. In Proceedings: 1981-1994.
  • Morrish, S.C. and Jones, R. (2012) The role of entrepreneurial marketing orientation on entrepreneurial networks and internationalization opportunities. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012.
  • Morrish, S. (2011) Entrepreneurial Marketing: Is entrepreneurship the way forward for marketing? Coral Gables, FL, USA: 2011 Academy of Marketing Science Annual Conference (AMS), 24-27 May 2011.
  • Morrish, S. and Vasilchenko, E. (2010) A network approach to internationalisation: The case of NZ ICT firms. Coventry University, Coventry, UK: Academy of Marketing Conference, 6-8 Jul 2010.
  • Morrish, S. and Lee, C. (2010) Country or University: How do Chinese students and parents choose an international tertiary education provider? University of Canterbury, Christchurch, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 29 Nov-1 Dec 2010. In Proceedings http://anzmac2010.org/proceedings/pdf/ANZMAC10Final00523.pdf.
  • Miles, M.P., Little, V., Brookes, R. and Morrish, S.C. (2010) Market Validation in the Context of New High-tech Ventures. University of Canterbury, Christchurch, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 29 Nov-1 Dec 2010. Proceedings. http://anzmac2010.org/proceedings/pdf/anzmac10Final00087.pdf.
  • Morrish, S. and Guo, J. (2010) The Attractiveness of New Zealand as a University Study Destination: A COO Study of Chinese Students. Jacksonville, FL, USA: North American Conference of the Association for Consumer Research, 7-10 Oct 2010. In Advances in Consumer Research 38
  • Lee, C.K.C. and Morrish, S. (2010) The role of parents in children's overseas education institution choices: A study of Chinese families. University of Canterbury, Christchurch, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 29 Nov-1 Dec 2010. In Proceedings http://anzmac2010.org/proceedings/papers.html#M.
  • Morrish, S.C., Miles, M.P. and Polonsky M.J. (2009) An Exploratory Study of the Integration of Sustainability as a Stimulus for Corporate Entrepreneurship. Massey University, Auckland, New Zealand: Sustainability Conference 2009, 12-13 Nov 2009.
  • Morrish, S.C. and Deacon, J.H. (2009) Entrepreneurial Marketing: A Comparative Case Study of 42Below Vodka and Penderyn Whisky. Seoul, South Korea: International Council for Small Business (ICSB) World Conference 2009, 21-24 June 2009.
  • Polonsky, M., Morrish, S. and Miles, M. (2009) Green Marketing in the Top Publicly Traded Australian Organizations. Melbourne, Australia: 2009 ANZMAC Annual Conference, 30 Nov-2 Dec 2009. In Proceedings of 2009 ANZMAC Annual Conference Online.
  • Morrish, S., Levy, D. and Dong, Z. (2009) The Role of Property in an Entrepreneur's SME Portfolio. Sydney, Australia: Pacific Rim Real Estate Society (PRRES) Conference 2009, 18-21 Jan 2009.
  • Morrish, S. and Lee, C. (2008) Country of Origin (COO) Effects on Preferences and Choice: A New Zealand Case Study in International Tertiary Education. Sydney, Australia: Australian and New Zealand Marketing Academy Conference 2008 (ANZMAC), 1-3 December 2008.
  • Morrish, S. (2008) How Portfolio Entrepreneurs Pursue Growth: Internal and External Focus. Stockholm, Sweden: Institute for Entrepreneurial Studies Research Symposium (IES), 15-16 Jun 2008. In Research at the Marketing/Entrepreneurship Interface 121-130.
  • Morrish, S. (2008) Portfolio Entrepreneurs: An Effectuation Approach to Multiple Venture Development. Washington, DC, USA: Institute for Entrepreneurial Studies Research Symposium (IES), 1-2 Aug 2007. In Research at the Marketing/Entrepreneurship Interface 383-405.
  • Morrish, S. (2007) How Habitual Entrepreneurs Engage in Opportunity Search and Recognition. Queensland, Australia: 4th International AGSE Entrepreneurship Research Exchange, 6-9 Feb 2007. In Proceedings 128-129.
  • Morrish, S. and Hamilton, R. (2006) Growth Strategies of Portfolio Entrepreneurs. Chicago, IL, USA: Institute for Entrepreneurial Studies Research Symposium (IES), 3-4 Aug 2006. In Research at the Marketing/Entrepreneurship Interface 341-365.
  • Morrish, S. (2005) Angling for More of the European Market. Auckland, NZ: 1st International Conference on Case Study Teaching and Learning, 30 Aug - 2 Sept 2005. 12.
  • Morrish, S. (2005) Multiple Directorships: A Corridor to Portfolio Entrepreneurship. Melbourne, Australia: Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange, 10-11 Feb 2005. 17.
  • Morrish, S. (2004) The NZ Portfolio Entrepreneur: Insights into Multiple Venture Ownership. Hamilton, NZ: 8th Waikato Management School Student Research Conference, 21 Oct 2004.
Conference Contribution - Full conference paper
  • Marchisio, G., Miles, M., Shepherd, D., Morrish, S. and Deacon, J. (2009) A Study of Entrepreneurial Burnout in Family Businesses. Chicago, IL, USA: Research Symposium on Marketing and Entrepreneurship 2009, 6-7 Aug 2009.
  • Vasilchenko, E. and Morrish, S. (2009) Born Global: How NZ ICT entrepreneurs strategically approach international markets. University of Westminster, London, UK: 14th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing, 7-9 Jan 2009.
  • Deacon, J., Morrish, S., Worth, L. and Harris, J. (2009) Contextual Marketing: a comparative case study of Patchwork Foods and Penderyn Whisky. University of Westminster, London, UK: 14th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing, 7-9 Jan 2009.
  • Little, V., Brookes, R., Morrish, S. and Miles, M. (2009) The Path from Market Validation to the Marketing/Entrepreneurship Interface. Chicago, IL, USA: Research Symposium on Marketing and Entrepreneurship 2009, 6-7 Aug 2009.
  • Morrish, S. (2003) Multiple Directorships in SME: Corridor to Portfolio Entrepreneurship. Wellington, NZ: New Zealand Centre for SME Research, 2-3 Dec 2003.
Conference Contribution - Oral presentation
  • Faroque, A. and Morrish, S.C. (2012) An integrative research model of international entrepreneurship. Chicago, IL, USA: 25th Global Research Symposium on Marketing and Entrepreneurship (GRSM), 14-16 Aug 2012.
  • Morrish, S.C. and Miles, M.P. (2012) Beyond the destruction: Entrepreneurial strategies and initiatives post the Christchurch earthquakes. Chicago, IL, USA: 25th Global Research Symposium on Marketing and Entrepreneurship, 14-16 Aug 2012.
  • Jones, R. and Morrish, S.C. (2012) Entrepreneurial Networks and Internationalization Opportunities: A Study of Entrepreneurial Marketing Orientation. Chicago, IL, USA: 25th Global Research Symposium on Marketing and Entrepreneurship, 14-16 Aug 2012.
  • Levy, D. and Morrish, S. (2010) To Own Or Not To Own? Property Decisions Of SME Entrepreneurs. Milan, Italy: 17th European Real Estate Society Annual Conference (ERES), 23-26 Jun 2010.
  • Morrish, S. (2004) Understanding the Portfolio Entrepreneur: A New Zealand Perspective. Christchurch, NZ: University of Canterbury Postgraduate Conference, 1 Sept 2004.
Oral Presentation
  • Morrish, S. (2009) Finding Gems in Case Research: The Entrepreneurship and Property Interface. Auckland, New Zealand: Qualitative Research Group Seminar Series, 21 Apr 2009.
  • Morrish, S. (2008) Reconceptualising Business Growth the Portfolio Entrepreneur Way. Auckland, New Zealand: Department of Marketing Seminar Series, University of Auckland, 22 Sept 2008.
  • Morrish, S. (2007) Portfolio Entrepreneurs and Multiple Venture Development: An Effectuation Approach. Auckland, New Zealand: Department of Marketing Seminar Series, University of Auckland, 13 August 2007.
  • Morrish, S. (2007) So You Want To Be An Entrepreneur? Auckland, New Zealand: AIESEC Auckland Networking Event, 21 May 2007.
  • Morrish, S. (2007) Using Multiple Case Studies in Entrepreneurship Research. Auckland, New Zealand: Qualitative Research Group Seminar Series, University of Auckland, 24 July 2007.
  • Morrish, S. (2006) How Portfolio Entrepreneurs Pursue Growth. Auckland, New Zealand: Department of Marketing Seminar Series, University of Auckland, 25 Aug 2006.
  • Morrish, S. (2005) Airline Alliances and Their Effects on a Carrier’s Performance. Auckland: Department of Marketing Seminar Series, University of Auckland, 16 September 2005.
  • Morrish, S. (2004) Portfolio Entrepreneurs: Insights into Multiple Venture Owners. Auckland: Department of Marketing Seminar Series, University of Auckland, 24 September 2004.